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KRAZZYDROPS.WORDPRESS.COM
#Instagram Rockstar Be an
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Who doesn’t know about #Instagram? (Break)
Well, we might find out today
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What is #Instagram?
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But, is #Instagram all about taking cool pictures, selfies, and sharing them? Or is there something more to it?
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There is.
It is the fastest growing social media platform with over 200 million users. It’s a marketing and lead generation haven for Brands.
And…
It gives you 15% more user engagement than Facebook and 40% more than Twitter.
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So, How can you as a Hotelier cash in Big on this fastest growing social site?
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Understand #Instagram
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Before you start using #Instagram, understand:
•How it behaves •What it likes•Who gains most
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#Instagram harnesses the power of Images
60% customers contact companies with an image.
67% customers choose a product after looking at the quality of the image
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93% of the prestige Brands use Instagram350% increase in User Engagement year per year
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There’s a Science to Maximizing #Instagram Impact
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Impact Factors
• Images with Faces get 38% more likes. Plus, get 32% more comments
• Images showing real persons get 30% more engagement
• Videos get a low share. 26% more engagement for photos
•24% more likes to blue colored images and light colored images
• Sunday experiences 6% more engagement.
• Hashtags count for 2% more engagement.
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Case Studies
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LeMeridien, Delhi
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Westin, Gurgaon Showing Real Persons gets you more Engagement
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5 Awesome Tips That’ll Make you an #Instagram Rockstar
• Use Hashtags• Be Consistent• Post Timely Content• Run Giveaways and Contests• Promote it a like a Rockstar
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Use #Hashtags (Popular ones)
Just like Twitter and Facebook, users use hashtags to search Instagram. Brands using hashtags get 2% more user engagement.
Popular Hashtags#love #instagood #me #tbt #cute #photooftheday#instamood #iphonesia #picoftheday #igers #girl #tweegram#beautiful #instadaily #summer #instagramhub #follow #iphoneonly #igdaily #bestoftheday
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Be Consistent
Always keep your customers looking for more. Post regularly.
57% of the world’s top hotels post once in a week and 23% post more than 5 times in a week.
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Post Timely ContentHit your audience with things related to season, event, or holiday, while they are thinking about it.
The most popular time to post a photo is either on Wednesday or Thursday at 3 PM, PST.
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Run Giveaways and ContestsContests get you more engagement on Instagram because you can use any call to action.
Example
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Promote it like a RockstarPromote your Instagram account across social media. Drive Gigantic Traffic. Let everybody know you are a completion, the Rockstar Style.
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