How to Score Big on Instagram?

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#Instagram Rockstar Be an


Who doesn’t know about #Instagram? (Break)

Well, we might find out today


What is #Instagram?


But, is #Instagram all about taking cool pictures, selfies, and sharing them? Or is there something more to it?


There is.

It is the fastest growing social media platform with over 200 million users. It’s a marketing and lead generation haven for Brands.

And…

It gives you 15% more user engagement than Facebook and 40% more than Twitter.


So, How can you as a Hotelier cash in Big on this fastest growing social site?


Understand #Instagram


Before you start using #Instagram, understand:

•How it behaves •What it likes•Who gains most


#Instagram harnesses the power of Images

60% customers contact companies with an image.

67% customers choose a product after looking at the quality of the image


93% of the prestige Brands use Instagram350% increase in User Engagement year per year


There’s a Science to Maximizing #Instagram Impact


Impact Factors

• Images with Faces get 38% more likes. Plus, get 32% more comments

• Images showing real persons get 30% more engagement

• Videos get a low share. 26% more engagement for photos

•24% more likes to blue colored images and light colored images

• Sunday experiences 6% more engagement.

• Hashtags count for 2% more engagement.


Case Studies


LeMeridien, Delhi


Westin, Gurgaon Showing Real Persons gets you more Engagement


5 Awesome Tips That’ll Make you an #Instagram Rockstar

• Use Hashtags• Be Consistent• Post Timely Content• Run Giveaways and Contests• Promote it a like a Rockstar


Use #Hashtags (Popular ones)

Just like Twitter and Facebook, users use hashtags to search Instagram. Brands using hashtags get 2% more user engagement.

Popular Hashtags#love #instagood #me #tbt #cute #photooftheday#instamood #iphonesia #picoftheday #igers #girl #tweegram#beautiful #instadaily #summer #instagramhub #follow #iphoneonly #igdaily #bestoftheday


Be Consistent

Always keep your customers looking for more. Post regularly.

57% of the world’s top hotels post once in a week and 23% post more than 5 times in a week.


Post Timely ContentHit your audience with things related to season, event, or holiday, while they are thinking about it.

The most popular time to post a photo is either on Wednesday or Thursday at 3 PM, PST.


Run Giveaways and ContestsContests get you more engagement on Instagram because you can use any call to action.

Example


Promote it like a RockstarPromote your Instagram account across social media. Drive Gigantic Traffic. Let everybody know you are a completion, the Rockstar Style.

Internet

How to Score Big on Instagram?