Do you know what it takes

Do you know what it takesto have the best

WEBSITE?

..there are five general components involved in making a Great and Successful website.

How will you get people to your website?

WEB DESIGN

APPEARANCE

CONTENT

FUNCTIONALITYWEB USABILITY

SEARCH ENGINE OPTIMIZATION

1Appearance

A site must be Visually Appealing, Polished and Professional. Remember, it reflect your company

products and services.

Guidelines for an AttractiveAppearance

• Good use of color• Text that is easily read• Meaningful graphics• Quality photography• Simplicity• User friendly

Homepage of an excellent

website

…Your website may be the first, only when it Impress a Potential Customer to receive your company.

2Content

Along with style, your site must be Substance Informative and

Relevant.

Content

• Short and Organized Copy• Update your Content• Speak to your Visitor• Consider a Professional

Guidelines for Informative and Relevant Content

Organized and Up to

Date Content

..Flashy graphics and animation are Tempting, and can have a very Positive Impact on user experience. Just

use them appropriately and keep some simple guidelines in mind:

3Functionality

Quickly and Correctly Error-free copy.

Functionality

Guidelines for an effectiveSite functionality

•Quickly •Correctly• Error-free copy

…Spelling Mistakes and Bad Grammar are as Unforgivable on a website as they are in other

company materials.

4Usability

Your site must be easy to

Read, Navigate, and

Understand.

Usability

Usability Your site must be easy to

Read, Navigate, and

Understand.

• Simplicity • Fast-loading pages• Minimal scroll• Consistent layout• Prominent, logical navigation• Descriptive link text• Cross-platform/browser compatibility• Screen Resolution:

5Search Engine Optimized

Be descriptive , use your keywords in the link text

Search EngineOptimized (SEO)

Guidelines for Effective search engine optimization

• Include plenty of written content in HTML format.

• Use your important keywords • Minimize the use of tables • Leverage your links and make

them descriptive

Unattractive or Poorly built site will do more to Hurt your business than to help it.

For more information call

+234 802 900 0019or visit

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