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Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.
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2014, September the 18th
#LinkedInDay
Le soluzioni LinkedIn a servizio
della funzione HR Linkedin Day - Rome
Presenting for you:
Francesco Costanzo Talent Solutions Consultant
Tomaso Giusti Media Solutions Consultant
THE WORLD IS
CHANGING FAST…
Candidates & Companies
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Sell
SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Hire
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE The definitive professional
publishing platform
NETWORK We connect the world’s
professionals
IDENTITY The professional profile
of record
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
WE RECOMMEND
3 SIMPLE ACTIONS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
HIRE THE RIGHT
TALENTS
BUILD ENGAGE RECRUIT
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
of page views are members looking at members 76%
Reach out to your employees network and convert them into followers
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
300 M Ensure you are always top of mind
ENGAGE
CONTENT UPDATES
Relevant content Encourages likes & shares
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
PROACTIVELY SOURCE CANDIDATES
RECRUIT
RECRUITER
Get full visibility of profiles
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
Increased access to the network
Fo
llow
ers
Ideal flow
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
Grazie!
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