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Does your health plan have a wellness portal? If so, what’s next? The key to any wellness program is engaging your employees. But when your wellness tactics take place largely online, creating effective engagement takes specific strategies. Recently, Kimberly Swanson, WEA Trust’s Manager of Member Health Services, held a webinar to discuss simple, data-driven tips to help employers get more out of your wellness portal. Here are her slides.
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07/16/2014Kimberly Swanson – Wellness Program Manager
Mel Grau – Marketing Coordinator
Get more out of your wellness portal
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Tuesday, August 12 @10am
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Case Studies
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Resources Download guides for any level
Agenda
Agenda
Discover the data treasure
chest
Raise targeted wellness
awareness
Top 3 qualities of a successful intervention
Be the best communicator
Discover the Data
Leverage Online Data Offline
• Aggregate participation rates• Health risk assessments• Healthy living programs• Wellness Challenges
• Understand interests and behavioral goals
• Determine intervention effectiveness
Raise Wellness
Awareness
Raise Wellness Awareness
• Use data to decide where you need to create awareness
“I wish I would've started with this a long time ago!”
“I have spent money on all kinds of weight loss foods,
programs...NOT realizing that the very ‘same tools’ were right here for me on my WEA site as part of my
insurance.”
“Frankly, because this program offered an incentive, I did it.
However, I have learned a lot…It has been fun, and I feel like I am more
consistently focused on my health.”
• Most common = health assessment• TIYH is a comprehensive health and
wellness resource– Healthy Living Programs– Conversations– Interactive Tools
TIYH Features
Weave a culture of wellness
Upcoming 5K?
Direct employees to TIYH to find training plans and tips on
wearing the right walking shoes.
Safety week?
Link employees to a Conversation on “Preventing Falls.”
Stressful time of year?
Remind employees of stress-reducing resources available
24/7.
A Successful Intervention
3 Qualities of Success
Tailored
Achievable
Repeatable
“It was helpful to be able to swap exercises to allow for possible back pain. I printed it out and follow my fitness plan weekly.”
“I liked the variety of formats—seminars, challenges, programs—that were offered.”
• 6-week programs designed with employee’s goals in mind
• 95% success rate
Healthy Living Programs (HLP)“I was surprised at how thorough the weight-loss program is—I'm amazed that I can get that kind of quality program for free.”
“I wish more colleagues at my workplace would use this program.”
• Bi-monthly programs that focus on a specific area of wellness
• Guidance from WEA Trust health promotion advisor
Wellness Challenges
“I found that the Challenges caused me to think differently about my day
– specifically exercising and eating fruits and vegetables. I liked my new
mindset!”
Communicate Effectively
Communicate Effectively
• Survey Says:– Use EMAIL to communicate with your
employees about wellness programs– Ex: Wellness Challenges
“This is one of the best parts of our health insurance, and it lets us
be a part of our own health solutions. Thank you!!”
Questions?
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