Digital transformation in Healthcare - From HBS Healthcare Summit

© 2014 IBM Corporation

Empowering the IBM ecosystem

3 Top Digital Trends for Healthcare

Sandy Carter IBM General Manager Ecosystem Development

& Social Business Evangelist

@sandy_carter

© 2014 IBM Corporation

Empowering the IBM ecosystem

Social Business for the Digital Health Revolution

1. Health and Wellness insights driven by cognitive

computing

2. The rise of niche social networks and social

collaboration

3. Mobile & visual communications are ubiquitous

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Empowering the IBM ecosystem

Leveraging cognitive

and predictive

capabilities to

improve outcomes

Mining internal

data with business

intelligence tools

Analytics 1.0

Understanding the

consumer by

analyzing

unstructured big data

Analytics 2.0 Analytics 3.0

Analytics 3.0: Health and Wellness insights driven by cognitive computing

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1

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Empowering the IBM ecosystem

Data analysis for advanced healthcare diagnosis

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1

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Empowering the IBM ecosystem

Health professionals: more likely to use relevant forums or niche social networks

The rise of niche social networks and social collaboration 2

0

9

Preferred Social Media

Channels / Ranked

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Empowering the IBM ecosystem

Boston Children’s Hospital connects doctors and nurses around the world via OPENPediatricsTM

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2

6

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Empowering the IBM ecosystem

Mobile & visual communications are ubiquitous 3

90% of mobile

users have

device within

arms reach

100% of time

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© 2014 IBM Corporation

Empowering the IBM ecosystem

>45,000+ clinician users

>17,000+ patient users

IBM and @Point of Care Tap the power of Watson to transform the quality of care

Access to relevant, curated,

evidence-based, disease-

specific medical content

3

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© 2014 IBM Corporation

Empowering the IBM ecosystem

Curbing the spread of Ebola in Africa with

data analytics and citizen engagement

SMS or mobile voice messages

provide actionable insight

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3

© 2014 IBM Corporation

Empowering the IBM ecosystem

Key Takeaways for your Health Brand

1. Analytics 3.0 is here. Develop a plan to listen to

your customers.

2. Niche social networks are thriving. Reach people

in communities that interest them.

3. Use video and visual networks to humanize your

brand. Tell a story and make emotional connections.

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Empowering the IBM ecosystem

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