Digital transformation in Healthcare - From HBS Healthcare Summit

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  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    3 Top Digital Trends for Healthcare

    Sandy Carter IBM General Manager Ecosystem Development

    & Social Business Evangelist

    @sandy_carter

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Social Business for the Digital Health Revolution

    1. Health and Wellness insights driven by cognitive

    computing

    2. The rise of niche social networks and social

    collaboration

    3. Mobile & visual communications are ubiquitous

    @sandy_carter 2

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Leveraging cognitive

    and predictive

    capabilities to

    improve outcomes

    Mining internal

    data with business

    intelligence tools

    Analytics 1.0

    Understanding the

    consumer by

    analyzing

    unstructured big data

    Analytics 2.0 Analytics 3.0

    Analytics 3.0: Health and Wellness insights driven by cognitive computing

    @sandy_carter 3

    1

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Data analysis for advanced healthcare diagnosis

    @sandy_carter 4

    1

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Health professionals: more likely to use relevant forums or niche social networks

    The rise of niche social networks and social collaboration 2

    0

    9

    Preferred Social Media

    Channels / Ranked

    @sandy_carter 5

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Boston Childrens Hospital connects doctors and nurses around the world via OPENPediatricsTM

    @sandy_carter

    2

    6

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Mobile & visual communications are ubiquitous 3

    90% of mobile

    users have

    device within

    arms reach

    100% of time

    @sandy_carter 7

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    >45,000+ clinician users

    >17,000+ patient users

    IBM and @Point of Care Tap the power of Watson to transform the quality of care

    Access to relevant, curated,

    evidence-based, disease-

    specific medical content

    3

    @sandy_carter 8

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Curbing the spread of Ebola in Africa with

    data analytics and citizen engagement

    SMS or mobile voice messages

    provide actionable insight

    @sandy_carter 9

    3

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Key Takeaways for your Health Brand

    1. Analytics 3.0 is here. Develop a plan to listen to

    your customers.

    2. Niche social networks are thriving. Reach people

    in communities that interest them.

    3. Use video and visual networks to humanize your

    brand. Tell a story and make emotional connections.

    @sandy_carter 10

  • 2014 IBM Corporation

    Empowering the IBM ecosystem

    Subscribe to my blog:

    socialbusinesssandy.com

    Follow me @sandy_carter

    twitter.com/sandy_carter 11

    http://twitter.com/sandy_carter