Designing for the other 98%: A human centered design approach to innovations in maternal and new...

–29 05 16–

–P. 1

–

Designing for the other 98%

INNOFRUGAL

Designing for the other 98%

A HUMAN CENTRED DESIGN APPROACH TO LOW COST INNOVATIONS IN MATERNAL AND NEW BORN CHILD HEALTH

Every day more than 800 women and 2700 babies die

99% of these deaths happenin low resource settings

98% of these deathsare preventable

Transportation

Money

Supplies

Trained staff

Hygiene

Traditional myths and beliefs

Fear of stigmatization Disrespect &abuse

Lack of maleinvolvement

How can human centred design make a differencefor the other 98%?

Are digital technologies the answer to all these challenges?

Digital dividends—that is, the broader development benefits from using digital technologies—have lagged behind (World bank report)

Enabling environmentInfrastructureResources

To get the most out of the digital revolution, countries also need to work on the “ana-log complements”...(World bank report)

What are possible analoguecomponents for maternal health?

DISCOVER

& DEFINE

DESIGN

& BUILD

Vision

Idea

Insights

Synthesis

Co-design

Prototype

Service

“Design is a course of action aimed at changing existing situations into preferred ones”

Participatory

Human centred

Iterative

Creative

The process

Involve everyone

Share

Decision to go to ANC

Transport

Arriving

WaitingExaminations

Labor starts

Confirmation

Arriving/Admission

ReferralDelivery

Post-delivery

HomeAwareness

PREGNANCY

LABOUR

Transport

Return

BEFORE PREGNANCY

ANC

COMMUNITY

FACILITY

Waiting/monitoring

Map the journey

Weave a red thread

NARRATIVE

CHANGE

SERVICEJOURNEY

INFLUENCINGPERCEPTION

INFLUENCING BEHAVIORSERVICE DESIGN

CRE

ATIV

E C

OM

MUN

ICAT

ION

Lab.our wardInnovate new approaches to the design of the labour ward space, its services and products.

Rethinking the labour ward in low resource settings.

–29 05 16–

–P. 19

–

Rethinking the labour ward in low resource settings.

–Feb. 10th 2016–

–P. 26

–

Rethinking the labour ward in low resource settings.

“There is nothing here for the woman”Facility Manager

Rethinking the labour ward in low resource settings.

Aesthetic issues in health careplay a huge role in many deeppsychological ways, includingproviding subtle cues that“everything is going to beokay.”

Design matters

Patients were feeling less anxious and less fearful about procedures, more peaceful, focused and with more trust and compliance with recommend-ed treatments after the health care spaces were redesigned and given color makeovers. 90% of the staff felt an improved confidence in their work and referrals doubled on average across the board.

The National Childbirth Trust (NCT), UK survey of 2,000 wom-en who had given birth between the years 2000 and 2003.

Rethinking the labour ward in low resource settings.

Spatial, service and product design to discover new possibilities for improved experience in maternity wards.

ApproachArchitecture

ProductDesign

ServiceDesign

Rethinking the labour ward in low resource settings.

–29 05 16–

–P. 23

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

The woman at the centreof careThe journey of the woman is the uniting element to blend product, service and architecture into a holistic experience concept

–29 05 16–

–P. 24

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

Improved flow through the facility taking into consideration the companion, better airflow and lighting, hygiene and infection control, privacy and visibility, energy efficiency.

Space

–29 05 16–

–P. 25

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

Space

–29 05 16–

–P. 26

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

Bed add-ons as low cost extensions aim to increase comfort, hygiene, storage space and safety of existing beds in the facility.

Bed add-ons

–29 05 16–

–P. 27

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

The stool combines the traditional birth position with low cost furniture to increase capacity and prepare for ad hoc deliveries.

Delivery stool

–29 05 16–

–P. 28

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

Connected objects enable better communication within a healthcare provider team and between healthcare providers and women through simple technology.

Call for help

–29 05 16–

–P. 29

–

Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.

Addressing the need for women to communicate their preferences as well as understanding key important information about their delivery process

Family pass

Co-creationCo-design Prototype andtest early with users

Better experiences canlead to better outcomes

@melaniewendland#M4IDwww.m4id.fi ww.labourward.org