View
256
Download
0
Category
Tags:
Preview:
Citation preview
V.I.B.E.S.
Eric C. Chua2010
Visually Impaired Brotherhood for Excellent
Services
Case Objective :To identify the 7 P’s of VIBES inc.
Potential Market
Primary Target Market
Positioning
Product
Price
Place
Promotion
Potential Market
Variety of Middle Class, Teens, Young Adults, Seniors.
Teens
Young Adults
Seniors
Primary Target Market
Middle Class who desires relaxation or temporary relief from stress.
Positioning
Visually impaired massage professionals offering low cost service.
+ =
Product
Hand And Foot Reflexology, Therapeutic Massage
Chair Massage / Bed Massage
Price
Very Affordable = More SavingsMore Savings = Happy CustomerHappy Customer = Repeat Sales
1 Hour 290 PHP
½ Hour 170 PHP
VIBES Massage Rates
Place
Promotion
Flyers, classifieds, Brochures
Recommended