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Presentation to members of the Centre for Mental Health and Wellbeing Research Deakin University
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SOCIAL MEDIA AND RESEARCH
SUSIE MACFARLANE E-LEARNING EDUCATIONAL DEVELOPERSCHOOL OF EXERCISE & NUTRITION SCIENCESFACULTY OF HEALTH, DEAKIN UNIVERSITY
Centre for Mental Health & Wellbeing 2013
#cmhwr@susie_mac
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• Launched in 2006• Users send messages of up to 140 characters• 500m users in 2012
- 340m tweets /day- 1.6b search queries / day
• In the top 10 most visited websites
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Social media and research
KEY QUESTIONS
Is it worthwhile to engage in Social Media?What are the opportunities and how do we
go about it?What are the pitfalls and how to avoid them?
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Impact
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Reach
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Types of Tweets
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Research centres on Twitter
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Research centres on Twitter
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Research centres on Twitter
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Research centres on Twitter
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Research centres on Twitter
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Research centres on Twitter
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Health networks
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Translation
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Researcher #1 use of Twitter
Follow key researchers in my fieldFollow key journals in my fieldFollow important granting bodies who tweet important news before it is disseminatedSet up a Twitter account for a SIG I runTweet papers to others who may be interestedTweet live conference updatesRetweet to share interesting findings and events; also builds networksSupport others starting in Twitter with mentions and RTs
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Researcher #2 use of Twitter
• “From the choice of people and organisations I follow, Twitter has now become a primary research gathering tool for me.
• What has surprised me the most is the relationships you can build through interactions with people, so Twitter is now expanding my professional network.”
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Twitter basics
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# - hashtag
Categorise tweets by keyword
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@ - mention
Mention other’s twitter name
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RT: retweet
Reposting of someone else’s tweet
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Twitter handle or username
MessageHashtagsURL to resourceMention
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Research activities in Twitter
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Connecting
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Information sharing
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Recruitment and engagement
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Collaboration + recognition
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Event promotion
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Research dissemination
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eMentoring
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Conference tweeting
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Citations
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Study 1
• Journal of Medical Internet research• 3208 tweets cited 286 articles between 2008 - 2011• Most tweets were posted in first 2 days after publication
Findings:
Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles• 9/12 of highly tweeted articles were highly cited• 3/43 of less tweeted articles were highly cited
(Eyesenbach, 2013)
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Key questions
What is research impact?How do you discover the impact of your work?
Who are your stakeholders and what communication channels will reach them?
Who do you need to engage and communicate with each stages of your research to maximise impact?
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Social media in research
KEY QUESTIONS
What forms of engagement and communication does each stage of the
research involve?
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Engagement and communication
Dissemination
Data collection
Recruitment or Stakeholder engagement
Support and Funding
Research planning
Determining findings
What is important (for us to research)?
This work needs support.
Can we work with you?Help us (or help us find those we need)
What does this mean?
This is what we think (you should do).
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Social media in research
KEY QUESTIONS
Who are our key stakeholders and communities, and what are their preferred
communication channels?
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Social media in research
KEY QUESTIONS
What is our social media strategy?
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Include social media expertise in your team
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Challenges of Twitter
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Twitter fears
"I don’t have time”
“There’s too much information”
The breakfast problem
“People will think I am an idiot / narcissistic / not working”
“I don’t want to tell the world what I am doing”
“What if I make a mistake?”
“I don’t understand all this RT @ # business”
… others?
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Twitter strategies
1. Jump in and learn for a while
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Learn the ropes – acknowledge others
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Twitter strategies
1. Jump in and learn for a while2. Follow people who interest you3. Share and be kind4. Use social media mindfully5. Use the right tools
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Tweetdeck
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6. Use your voice
Build partnershipsMentor othersLead thinkingDemand actionCelebrate and encourage change
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Researchgate
Dissemination
• Immediately share your papers, conference presentations
• Publish results and ideas for feedback
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Researchgate
Discover
• Follow others’ research: findings + trends
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Researchgate
Collaboration and networking
• Verify skills - yours and endorse others• Comment on others’ work• Collaboration opportunities
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