SnapApp Engage and Acquire customers with Interactive Content YOU Create

@Snap_Appwww.facebook.com/SnapApp

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SnapApp Solves Marketers Pains

SnapApp is a platform that integrates marketers branding needs, engagement objectives and customer acquisition goals together into a

seamless user experience across distribution channels.

Marketers can quickly and easily build powerful interactive content and

deploy cross channel to harness social media, the web & mobile driving

valuable marketing activities.

SnapApp is a Proven Platform To:

• Promote & create brand affinity• Educate & inform potential customers• Increase leads, likes, follows & traffic• Build loyalty• Drive sales

Self Serve Marketing SophisticationDrive valuable marketing activities through branded engagements like quizzes, polls, surveys and sweeps. Generate likes, follows, viral traffic sign ups, lead generation and installs.

Effective & Efficient Across Channels• JavaScript across the web

• Facebook, Twitter, Google+

• IAB display units

• Mobile and local

• Blogs

http://www.snapapp.com/gallery

Local Language Support

http://www.snapapp.com/capabilities/unicode-characters

Create interactive quiz apps using Unicode characters.

• Create and launch your own high-quality quiz in any language

• Engage customers internationally with customized quiz apps

• Deploy your quiz app on Facebook or in a widget on your website

Platform Approach: Broad + Deep

Exposure

Engagement

Acquisition

Action

Anal

ytics

CustomLead Gen

embed FB twitter display mobile local

email

113,00+ Entries

28,000+ Shares

1,500+ Facebook Likes

Cost per unique entry:$0.12

SnapApp gave us a lot of insight into how we are reaching our target market across the web” –Sheri Gurock, CEO

Case Study:

http://info.snapapp.com/create-a-sweepstakes.html

220,000 Engagement Completions

325 Shares

~12,500 referred new users

38x viral coefficient

Cost per Engagement: $0.0002Cost per New Visitor: $0.004

Case Study:

Local: Offline to Online Activation

Exposure

Engagement

Acquisition

Action

400 Monthly Scans

300 Engagements

150 New NewsletterSubscribers

(Scan Me)

SnapApp Select Customers

• 150+ Customers– US, France, Italy, Spain,

Germany, New Zealand, Kenya

• Focused on: • Publishers• Brands• Agencies

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Architecture - Guiding Principles

14

SnapApp - Architecture

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SnapApp - Technology Stack

Amazon Cloud Infrastructure

Nginx, Varnish

Apache

SnapApp App Engine

JSON, REST API

Self Serve Platform

Services

Ruby, Perl, JS MVC, JQuery Social Media AppsMobile, QR Codes

Third Party Services

MongoDB (Document Oriented)

Map Reduce, Hadoop