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SnapApp Solves Marketers Pains
SnapApp is a platform that integrates marketers branding needs, engagement objectives and customer acquisition goals together into a
seamless user experience across distribution channels.
Marketers can quickly and easily build powerful interactive content and
deploy cross channel to harness social media, the web & mobile driving
valuable marketing activities.
SnapApp is a Proven Platform To:
• Promote & create brand affinity• Educate & inform potential customers• Increase leads, likes, follows & traffic• Build loyalty• Drive sales
Self Serve Marketing SophisticationDrive valuable marketing activities through branded engagements like quizzes, polls, surveys and sweeps. Generate likes, follows, viral traffic sign ups, lead generation and installs.
Effective & Efficient Across Channels• JavaScript across the web
• Facebook, Twitter, Google+
• IAB display units
• Mobile and local
• Blogs
http://www.snapapp.com/gallery
Local Language Support
http://www.snapapp.com/capabilities/unicode-characters
Create interactive quiz apps using Unicode characters.
• Create and launch your own high-quality quiz in any language
• Engage customers internationally with customized quiz apps
• Deploy your quiz app on Facebook or in a widget on your website
Platform Approach: Broad + Deep
Exposure
Engagement
Acquisition
Action
Anal
ytics
CustomLead Gen
embed FB twitter display mobile local
113,00+ Entries
28,000+ Shares
1,500+ Facebook Likes
Cost per unique entry:$0.12
SnapApp gave us a lot of insight into how we are reaching our target market across the web” –Sheri Gurock, CEO
Case Study:
http://info.snapapp.com/create-a-sweepstakes.html
220,000 Engagement Completions
325 Shares
~12,500 referred new users
38x viral coefficient
Cost per Engagement: $0.0002Cost per New Visitor: $0.004
Case Study:
Local: Offline to Online Activation
Exposure
Engagement
Acquisition
Action
400 Monthly Scans
300 Engagements
150 New NewsletterSubscribers
(Scan Me)
SnapApp Select Customers
• 150+ Customers– US, France, Italy, Spain,
Germany, New Zealand, Kenya
• Focused on: • Publishers• Brands• Agencies
13
Architecture - Guiding Principles
14
SnapApp - Architecture
15
SnapApp - Technology Stack
Amazon Cloud Infrastructure
Nginx, Varnish
Apache
SnapApp App Engine
JSON, REST API
Self Serve Platform
Services
Ruby, Perl, JS MVC, JQuery Social Media AppsMobile, QR Codes
Third Party Services
MongoDB (Document Oriented)
Map Reduce, Hadoop
