Opportunity for distributors

There has never been anything like heme iron available before

Current oral iron is artificial

• All regular iron supplements are synthetic or artificial. They feature chemically bonded iron.

• All forms of iron, except heme iron, is where the iron is chelated or bound to for instance salts (as in vegetables), starch, citrates or other chemical compunds.

There are many problems of current medications

• Iron is absolutely vital and has to be supplemented for life to continue.

• Oral iron therapy with non-heme iron will give problems with efficacy and tolerance over time.

• The remaining alternatives, intravenous therapy and blood transfusion are costly, inconvenient and have risks.

Oral non-heme iron

• Uptake is only 2 – 4 % of administered.• Non-heme iron has to disintegrate before

uptake can happen.• Since uptake is low, toxic and reactive free

iron ions remain in the gut. • This causes side-effects such as constipation,

diarrhea and stomach cramps.

Intravenous therapy

• Expensive and inconvenient therapy.• There are potential risks with repeated iron

injections over a longer perod of time: overdosing and increased oxidative stress.

• Intravenous iron injections causes periods of exacerbation of oxidative stress in the circulation. This can be fatal.

A working therapy is urgent

• The consequences of iron depletion is serious and universal, not only for youngsters.

• Iron deficiency is a huge problem all over the world with not least economic consequences.

• Many of the available therapies put the patient and therapy sucess at risk.

• Therapies are too often abandoned, to the detriment of the sufferers.

Long-time usage• Heme iron supplementation will not have

changes in efficacy or tolerance over time.

”I have a number of patients that have taken heme iron preparations for years. They have kept a satisfactory iron balance without the unfortunately all-too-common side effects that are often assocated with iron preparations”.Dr. Lars Ehn, MD. Stockholm, Sweden

Heme iron is natural• Historically meat courses have always been

the main and most important dietary source of iron for humans.

• Heme iron is efficiently absorbed as a whole structure. It is is taken up via a separate non-competitive mechanism and will disintegrate only within the intestinal cell before the iron is being transported to where it's needed.

A new type of therapy

• Today oral iron therapy using heme iron is available, where all iron is in heme form.

• Efficacy and tolerance are superior for heme iron supplementation.

• Reasonable pricing and convenient dosage is central.

Opportunity for You

• The OptiFer® series of heme iron supplements is unique.

• Approved in the EU and by the U.S FDA• Best tolerance and efficacy among oral iron

supplements.• Opportunity for Market Exclusivity to

Distributors• Find out more at www.optifer.international

Superior heme iron supplements