Getting started in social media for healthcare professionals

Getting Started In Social MediaWhat to Do Before You Join

Conflict of Interest

External advisor, Mayo Clinic Center for Social Media

No financial links, leadership position with any healthcare or social media company

Overview

Social Media Definition Risks and Benefits in Medicine

What do you want to do? POST Method LORPS

Branding Expectations Pick a Brand

Select Site(s) to Join

Overview

Planning What to have ready Passwords Tips

Internet Readiness Checklist Summary

Definition of Social Media

“Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources”

-- Meredith Gould, The Social Media Gospel

Risks of Social Media

Patient Loss of boundaries Misinterpreted/bad communication

Professional Reputation Malpractice

Personal Split personality (personal/professional) Burnout

Benefits of Social Media

Patients Coordinate Care Improved communication

Career Networking Education Career Advancement Reputation Management

Research Collaboration Funding

POST Methodology

People: Know your audience.

Objectives: Define goals/endpoints.

Strategy: Plan how you want to interact with others online.

Technologies: Pick a platform that works for your strategy

Source: Forrester Research http://bit.ly/1nm0KtN

LORPS Method

Learning Style: Know how you interact best.

Objectives: Define goals/endpoints.

Resources: Estimate time, energy commitment.

People: Know your audience.

Strategy: Plan how you want to interact with others online.

VAK Model of Learning

Individualized approach

Platform VisualSee/Read

AuditoryListen/Speak

KinestheticTouch/Do

Blogs X

Twitter X X

Facebook X

Instagram/Pinterest X

Tumblr X X X

YouTube/Vimeo X

Google + X X X

Learning Styles

Adapted from: Meredith Gould, The Social Media Gospel

Write it down

Component Options Your AnswersPeople Patients, doctors, researchers,

nurses, hospitals, insurers,health technologists, legislators, other

Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement

Strategy Define a role you want online

Technologies Look at the options (slide 14)

Consider turning POST method into POSTR

R = Resources you’re willing to commit (time, money)

Professional branding

Whether you like it or not, people will talk about you online Ratings websites Colleagues

Health professionals are public figures

UK survey of 953 respondents in general public Professionalism based upon

clinician workmanship citizenship

Respondents expect doctors to be: confident reliable composed accountable dedicated

Chandratilake et al, Clin Med 2010

You are not Anonymous

IP Address = Identity

Pick a Brand

Find a unique user name that works on multiple platforms

Brand = you Don’t make anonymous in most cases

Free to sign up, don’t have to use all First come, first serve

• Caveat surfor: If you like it grab it when you see it!• Other options = Knowem.com, namechecklist.com

Top Sites for Social Media in 2014

Site TypeTwitter, Tumblr MicrobloggingLinkedIn, Doximity Professional social networkYouTube, Vimeo VideoPinterest, Slideshare Interactive education/presentationGoogle+, Facebook Social networkReddit News sharingStumbleUpon Social bookmarkingWordPress, Blogger BloggingDisqus Commenting systemFoursquare Social geolocationInstagram , Vine Social photography , minivideo

My priorities for health professionals starting online – for now

Most Efficient = RSS

Before you finalize it…

Consider a matching URL for your brand URL = uniform resource locator

Unique web address for website Worthwhile for those planning on content

development Low cost of renting for 1 year to decide

.com ~ $13 If you get another type (.org, .net) get the .com

you won’t get a 2nd chance [squatters] has better ranking on Google, search engines

Hang your digital shingle

Get a website domain with your name and your brand Brands may fail, but save a place for you to

tell your story and achievements Builds a “moat” to defend your reputation

http://www.matthewkatzmd.com

Type into domain registrar searchHyperText Transfer Protocol

Source: TopTenReviews.com http://bit.ly/1j08YY5

Domain Considerations

Public domain? Costs more to keep ownership/stewardship

privacy Duration of purchase

You don’t own it, just renting Longer time periods may = better SEO

Starting social media services*

* Applies to most platforms

Before signing on

Have your username and alternatives ready

Have a photo ready for you and profile background

Prepare a 140 character (or less) bio Brevity wins even on platforms other than

Twitter

Random Password Generators

Website URLRandom.org http://www.random.org/passwordsNorton/Symantec https://identitysafe.norton.com/

password-generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com

Source: Mashable.com, http://on.mash.to/1iqXD3B

Planning before you join

Twitter: Include hyperlink w/profile fi available

LinkedIn: CV on hand to add professional content

MD-based networks: also may need NPI, medical license information

Read the Terms of Service!

Legal information relevant to how information about you will be shared

Guides decisions about: Account settings

Privacy, data mining Who/What you follow What you share about yourself What content you produce

Do you own content, or do they?

Use a unique password

Protecting your online identity is important

Robust passwords lessen risk of: damage to your reputation spam or malware sent to followers/contacts

Being Public, Privately

Give place of work as your location

Don’t include your birthday on public profile

Turn off geolocation settings

Internet Readiness Checklist

Platform User Name/URL

Strong Password

Profile Bio

Picture (s) for profile

Establish privacy settings

DomainTwitterLinkedInSlideshareTumblrDISQUSGoogle+PinterestFacebookWordPressBloggerReddit

Internet Readiness Checklist

Platform User Name/URL

Strong Password

Profile Bio

Picture (s) for profile

Establish privacy settings

Doximity

Healthtap

Sermo

Ozmosis

doc2doc

Summary

Social media are pervasive, powerful communications tools

Rapid adoption in healthcare despite poorly defined risks and benefits

More connected = more reward and risk

Research is critical to develop safe effective use in cancer care

Special Thanks

Patricia Anderson @pfanderson Meredith Gould @meredithgould

Questions?

Contact me

Twitter @subatomicdoc

Website http://www.subatomicdoc.com/social-media.html