35
Getting Started In Social Media What to Do Before You Join

Getting started in social media for healthcare professionals

Embed Size (px)

DESCRIPTION

Many doctors are already online. Many don't know where to begin. The purpose of this presentation is to help you start your professional use of social media.

Citation preview

Page 1: Getting started in social media for healthcare professionals

Getting Started In Social MediaWhat to Do Before You Join

Page 2: Getting started in social media for healthcare professionals

Conflict of Interest

External advisor, Mayo Clinic Center for Social Media

No financial links, leadership position with any healthcare or social media company

Page 3: Getting started in social media for healthcare professionals

Overview

Social Media Definition Risks and Benefits in Medicine

What do you want to do? POST Method LORPS

Branding Expectations Pick a Brand

Select Site(s) to Join

Page 4: Getting started in social media for healthcare professionals

Overview

Planning What to have ready Passwords Tips

Internet Readiness Checklist Summary

Page 5: Getting started in social media for healthcare professionals

Definition of Social Media

“Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources”

-- Meredith Gould, The Social Media Gospel

Page 6: Getting started in social media for healthcare professionals

Risks of Social Media

Patient Loss of boundaries Misinterpreted/bad communication

Professional Reputation Malpractice

Personal Split personality (personal/professional) Burnout

Page 7: Getting started in social media for healthcare professionals

Benefits of Social Media

Patients Coordinate Care Improved communication

Career Networking Education Career Advancement Reputation Management

Research Collaboration Funding

Page 8: Getting started in social media for healthcare professionals

POST Methodology

People: Know your audience.

Objectives: Define goals/endpoints.

Strategy: Plan how you want to interact with others online.

Technologies: Pick a platform that works for your strategy

Source: Forrester Research http://bit.ly/1nm0KtN

Page 9: Getting started in social media for healthcare professionals

LORPS Method

Learning Style: Know how you interact best.

Objectives: Define goals/endpoints.

Resources: Estimate time, energy commitment.

People: Know your audience.

Strategy: Plan how you want to interact with others online.

Page 10: Getting started in social media for healthcare professionals

VAK Model of Learning

Individualized approach

Platform VisualSee/Read

AuditoryListen/Speak

KinestheticTouch/Do

Blogs X

Twitter X X

Facebook X

Instagram/Pinterest X

Tumblr X X X

YouTube/Vimeo X

Google + X X X

Learning Styles

Adapted from: Meredith Gould, The Social Media Gospel

Page 11: Getting started in social media for healthcare professionals

Write it down

Component Options Your AnswersPeople Patients, doctors, researchers,

nurses, hospitals, insurers,health technologists, legislators, other

Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement

Strategy Define a role you want online

Technologies Look at the options (slide 14)

Consider turning POST method into POSTR

R = Resources you’re willing to commit (time, money)

Page 12: Getting started in social media for healthcare professionals

Professional branding

Whether you like it or not, people will talk about you online Ratings websites Colleagues

Page 13: Getting started in social media for healthcare professionals

Health professionals are public figures

UK survey of 953 respondents in general public Professionalism based upon

clinician workmanship citizenship

Respondents expect doctors to be: confident reliable composed accountable dedicated

Chandratilake et al, Clin Med 2010

Page 14: Getting started in social media for healthcare professionals

You are not Anonymous

IP Address = Identity

Page 15: Getting started in social media for healthcare professionals

Pick a Brand

Find a unique user name that works on multiple platforms

Brand = you Don’t make anonymous in most cases

Free to sign up, don’t have to use all First come, first serve

Page 16: Getting started in social media for healthcare professionals

• Caveat surfor: If you like it grab it when you see it!• Other options = Knowem.com, namechecklist.com

Page 17: Getting started in social media for healthcare professionals

Top Sites for Social Media in 2014

Site TypeTwitter, Tumblr MicrobloggingLinkedIn, Doximity Professional social networkYouTube, Vimeo VideoPinterest, Slideshare Interactive education/presentationGoogle+, Facebook Social networkReddit News sharingStumbleUpon Social bookmarkingWordPress, Blogger BloggingDisqus Commenting systemFoursquare Social geolocationInstagram , Vine Social photography , minivideo

My priorities for health professionals starting online – for now

Page 18: Getting started in social media for healthcare professionals

Most Efficient = RSS

Page 19: Getting started in social media for healthcare professionals

Before you finalize it…

Consider a matching URL for your brand URL = uniform resource locator

Unique web address for website Worthwhile for those planning on content

development Low cost of renting for 1 year to decide

.com ~ $13 If you get another type (.org, .net) get the .com

you won’t get a 2nd chance [squatters] has better ranking on Google, search engines

Page 20: Getting started in social media for healthcare professionals

Hang your digital shingle

Get a website domain with your name and your brand Brands may fail, but save a place for you to

tell your story and achievements Builds a “moat” to defend your reputation

http://www.matthewkatzmd.com

Type into domain registrar searchHyperText Transfer Protocol

Page 21: Getting started in social media for healthcare professionals

Source: TopTenReviews.com http://bit.ly/1j08YY5

Page 22: Getting started in social media for healthcare professionals
Page 23: Getting started in social media for healthcare professionals

Domain Considerations

Public domain? Costs more to keep ownership/stewardship

privacy Duration of purchase

You don’t own it, just renting Longer time periods may = better SEO

Page 24: Getting started in social media for healthcare professionals

Starting social media services*

* Applies to most platforms

Page 25: Getting started in social media for healthcare professionals

Before signing on

Have your username and alternatives ready

Have a photo ready for you and profile background

Prepare a 140 character (or less) bio Brevity wins even on platforms other than

Twitter

Page 26: Getting started in social media for healthcare professionals

Random Password Generators

Website URLRandom.org http://www.random.org/passwordsNorton/Symantec https://identitysafe.norton.com/

password-generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com

Source: Mashable.com, http://on.mash.to/1iqXD3B

Page 27: Getting started in social media for healthcare professionals

Planning before you join

Twitter: Include hyperlink w/profile fi available

LinkedIn: CV on hand to add professional content

MD-based networks: also may need NPI, medical license information

Page 28: Getting started in social media for healthcare professionals

Read the Terms of Service!

Legal information relevant to how information about you will be shared

Guides decisions about: Account settings

Privacy, data mining Who/What you follow What you share about yourself What content you produce

Do you own content, or do they?

Page 29: Getting started in social media for healthcare professionals

Use a unique password

Protecting your online identity is important

Robust passwords lessen risk of: damage to your reputation spam or malware sent to followers/contacts

Page 30: Getting started in social media for healthcare professionals

Being Public, Privately

Give place of work as your location

Don’t include your birthday on public profile

Turn off geolocation settings

Page 31: Getting started in social media for healthcare professionals

Internet Readiness Checklist

Platform User Name/URL

Strong Password

Profile Bio

Picture (s) for profile

Establish privacy settings

DomainTwitterLinkedInSlideshareTumblrDISQUSGoogle+PinterestFacebookWordPressBloggerReddit

Page 32: Getting started in social media for healthcare professionals

Internet Readiness Checklist

Platform User Name/URL

Strong Password

Profile Bio

Picture (s) for profile

Establish privacy settings

Doximity

Healthtap

Sermo

Ozmosis

doc2doc

Page 33: Getting started in social media for healthcare professionals

Summary

Social media are pervasive, powerful communications tools

Rapid adoption in healthcare despite poorly defined risks and benefits

More connected = more reward and risk

Research is critical to develop safe effective use in cancer care

Page 34: Getting started in social media for healthcare professionals

Special Thanks

Patricia Anderson @pfanderson Meredith Gould @meredithgould

Page 35: Getting started in social media for healthcare professionals

Questions?

Contact me

Twitter @subatomicdoc

Website http://www.subatomicdoc.com/social-media.html