Getting College Sophomore Males to Exercise More

A priority map designed by:

Jason van der Merwe

Stanford Class of 2015

Jason.merwe@gmail.com

COLLEGE MALESHERE’S HOW TO

EXERCISE MORE!

*My Expert Focus Area (EFA)

I want to become the world’s expert in getting college sophomore males to exercise for fifteen minutes a day, every weekday, in their dorm room.

Why? I am a college sophomore male and regular exercise, both inside and outside my dorm, has resulted in a much healthier, fitter, and attentive me. I want others to find the habits that work for them just as I have done.

*Priority Mapping

*Priority Mapping

*What Now?

*We take four or five of the desired behaviors found in the top right corner of the priority grid and test them

*I am most interested in seeing how calendars and pre-scripted programs affect exercise

*Insights and Comments

*Initially, I struggled to think of activities that weren’t obvious activities that I would do

*I had to put myself in the shoes of other college sophomore males

*Likewise, I was frustrated at my speculation

*Did I map these activities out correctly?

*Does the mapping apply equally to my roommate and I?

*One big question that appeared was: Should the 15 minutes be broken up or done at once?

*This is a question I really need to answer

*Conclusions

*I will have to TEST these guesses and speculations

*As I test, I will revise my priority map and takes detailed notes on my observations

*To test, I will have to find target users willing to try make a change

*Their willingness must be based on a desire to become more physically fit and they must accept any activity I give them

*I will also have to test some of these out-of-the-box ideas on myself

*Thanks!

I am a Computer Science Major at Stanford University. I am exploring the health sector and would love to hear your comments and suggestions regarding this latest project. Thanks for looking at these slides.