Category review sept 2013

YTD 2013

BODY CARE

YTD 2013

CATEGORY REVIEW

YTD 2013

PCS = picture/insertionSNU = Shopper need UnitSKU = SKU

How do we count, taking as example the picture on the left:1 PCS (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)

Analyzed markets:- BODY CARE

- Body cream- Hands care- Facial cream

ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: PCS

METHODOLOGY

YTD 2013

3

Retailer# of leaflet last

9 months # PCSEvol% vs 2012

METRO 7 17 -26.10%SELGROS 19 46 9.50%DM MARKT 15 158  HELPNET 9 180 900.00%SENSIBLU 9 82 -30.50%LIDL 2 9 -30.80%PENNY 15 22 83.30%XXL MD 11 12  CARREFOUR 30 38 -2.60%CORA 25 52 -27.80%KAUFLAND 40 68 74.40%REAL AUCHAN 2 5  REAL (METRO) 18 39 39.30%BILLA 21 27 22.70%MEGA 16 44 57.10%OTHERS 40 71 8.20%

BODY CARE by RetailerPCS YTD 2013

BODY CARE by ProducerPCS YTD 2013

PRODUCER

# of leaflets in the last 9

months# of PCS Evol% vs

2012# of

Retailers

BEIERSDORF 110 148 38.30% 15FARMEC 99 131 7.40% 15L'OREAL 93 130 7.40% 13UNILEVER 15 15 -16.70% 8OTHERS 116 446 43.90% 17

YTD 2013

BODY CARE SHARE OF VOICE PCS YTD 2013(how does producers split their promo between Retailers)

YTD 2013

BODY CARE SHARE OF VOICE Producer inside RetailerPCS YTD 2013

YTD 2013

SHARE OF VOICE monthly dispatch 100% between the top 4 key players

All retailers

YTD 2013

SHARE OF VOICE monthly dispatch 100% between the top 4 key players

All retailers

YTD 2013

SHARE OF VOICE monthly dispatch 100% between the top 4 key players

All retailers

YTD 2013

9

Product Flash Analysis

YTD 2013

Top 5 most promoted SKU(sorted by qty. of SKU’s)

10

YTD 2013

11

NIVEA 200 ML was promoted 20 times in the last 12 months, in 11 Retailers, 6 different distribution channels.

intensive promo

PROMO SEASONALITY

NOV 2012 – OCT 2013

YTD 2013

12

NIVEA 300 ML was promoted 13 times in the last 12 months, in 5 Retailers, 4 different distribution channels.

intensive promo

PROMO SEASONALITY

NOV 2012 – OCT 2013

YTD 2013

13

DOVE 250 ML was promoted 11 times in the last 12 months, in 6 Retailers, 3 different distribution channels.

intensive promo

PROMO SEASONALITY

NOV 2012 – OCT 2013

YTD 2013

14

GEROVITAL 50 ML was promoted 15 times in the last 12 months, in 7 Retailers, 5 different distribution channels.

intensive promo

PROMO SEASONALITY

NOV 2012 – OCT 2013

YTD 2013

15

NIVEA 75 ML was promoted 9 times in the last 12 months, in 5 Retailers, 3 different distribution channels.

intensive promo

PROMO SEASONALITY

NOV 2012 – OCT 2013

YTD 2013

16

Market Analysis

YTD 2013

17

YTD 2013

18

YTD 2013

19

YTD 2013

20

YTD 2013

Thank you for your attention

Florentina VasileLeaflet Monitor Directorflorentina.vasile@hiper-com.com+40 (0) 743 216 282

I remain at your disposal for further information or a live demo

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