ASEA Presentation by Verdis Norton where It all Began and Now Making HIstory

Verdis Norton

Founder & CEO

…to what I believe will be the most significant event that will occur in “network marketing”

during this century

Welcome!

ASEA is raising the bar, and is poised to break industry

and world records!

ASEA is unparalleled!• New science base

technology• Patent protected• Fast acting, all natural• Broad applications• “Must have” product for

athletes• “Realness” is resonating

within the industry

ASEA momentum is building…

• Three years to “stage” the business for today’s launch

• Associate base is firm and building rapidly• Best-in-class tools and “scale-up” systems in

place• Word is spreading…ranked in top tier of

MLM “gainers”

The Management and Associate teams forming around ASEA are world

class!

ASEA will make “Network Marketing” history!

Today, with the official launchof ASEA, we set the stage to further accelerate theexpansion that willtake ASEA aroundthe world!

Today…four topics frame up the ASEA opportunity

1. Unprecedented Demand

2. Phased Growth Curves

3. The Opportunity

4. ASEA Vision

1. Unprecedented Demand

In January 2007, Steve Jobs announced to the world that Apple

was introducing anew device…that he described as both “revolutionary and magical”

The device was the iPhone…and it was described as being 5 years ahead of any other phone

It went on sale in June 2007,and was a huge success

• People queued up through the night to be the first to get one

• First quarter sales topped the sales of Palm, Nokia, and Motorola combined

• By the end of the year, Apple had sold 3.7 million iPhones

And it didn’t stop…by the end of 2010 Apple will have sold 80 million iPhones

80 Million iPhones

In 3.5 years, Apple iPhoneswill generate revenues in

excess of $25 billion(5 times the Utah state budget)

Then Apple introduced the iPad…

Jobs described the iPad as a completely new experience

• Thin and lightweight, and easy to hold• Innovative software…manipulate with

your fingers• Superior to existing reading devices

The iPad exceeded expectations and was, and is, tremendously successful• Unveiled in January, launched in April• Sold 3.3 million iPads in the first three

months• Astronomical projections through 2012:

• 2010 12.9 million• 2011 36.5 million• 2012 50.4 million

100 million units in three years100 million units in three yearsSource: iSupply Market Research

Based on projections, the iPad will generate revenues of $64 billion over the next

three years

Source: iSupply Market Research

The four-year combined revenue for IPhones and IPads, with

accessories, will exceed

$100,000,000,000

Source: iSupply Market Research

What do both the iPhone and the iPad have in

common?

Unprecedented Demand!

Webster’s definition of “unprecedented”

• Never before known or experienced• Unparalleled• Having no previous

example• Innovative, inventive,

original, novel

Profile of “typical demand”

• Typical Demand– Established market– Competitive product, not one-of-a-kind– Does not change the game– Moderate revenue and share growth

• Unprecedented Demand– New market or category – One-of-a-kind…no initial competition – Changes the game– Dramatic revenue and share gains

Profile of “unprecedented demand”

Like the IPhone and IPad, ASEA is a game changer! • ASEA enhances the body’s natural

ability to take care of itself…and it’snative to the body

• ASEA improves the body’s aerobicefficiency…and does it naturally (athletic performance)

ASEA will create unprecedented demand!ASEA will create unprecedented demand!

Using Steve Jobs’ words, ASEA is a “revolutionary and magical product”

• Unparalleled Health and Wellness benefits– Protective enzymes 500% more effective – Promotes increased production of Glutathione and SOD– Improves the body’s aerobic efficiency

• Dramatic improvement in athletic ability– Performance– Endurance– Recovery– Repair

In short, ASEA will be a game changer for the

industry and the world!

2. Phased Growth Curves

A concept in microbiology seems to correlate with typical growth patterns in network marketing

…3 phases of growth

1. LAG PHASE...a period of slow growth

2. LOG PHASE …marked by rapid exponential growth.

3. STATIONARY PHASE…cells shut down as nutrients are depleted.

Network Marketing typicallyfollows the same pattern

LAG PHASE(Slow Growth)

LOG PHASE(Exponential

Growth)

STATIONARYPHASE

(No Growth)

LAG PHASE(Slow Growth)

LOG PHASE(Exponential

Growth)

STATIONARYPHASE

(No Growth)

What is the correlation that causes the log phase drop into the stationary phase ?

What is the correlation that causes the log phase drop into the stationary phase ?

Network Marketing Microbiology

Lack of Growth Nutrients

Saturated Market, Lack of

Demand

If demand is the key factor, how big is the potential

market, or opportunity, for ASEA?

3. Opportunity

ASEA is positioned to catapult in two huge markets

SportsHealth & Wellness

The global Health & Wellness industry is

huge…over $800 billion

The Sports industry is gigantic…$213 billion in

the US alone•Twice the size of the Auto Industry in the US•Seven times the size of the Movie Industry

Health & WellnessIndustry

The healthcare industry in the US is more or less broken

World Health Organization…

• US healthcare spending is the highest of all industrial countries, and yet it ranked:

• 37th in overall performance

• 72nd by overall level of health

• The US is the only wealthy industrial country in the world that does not provide health care to all citizens

Healthcare is the largest sector in the economy - 50% greater than either

Housing or Food

Blue Cross, Blue Shield

US is the only industrial national that spends over 10% of GNP on Healthcare

“American medicine is on a collision course with the future as a result of steadily rising costs”

• Healthcare costs as a % of GNP

• 1940 = 4%

• 1970 = 8%

• 2000 = 16%

• 2030 projected at 25%

Mike Leavitt, HHS Secretary, 2006

“Until we begin to pursue prevention and staying healthy

with the same rigor that we give treatment, our (healthcare) cost

problems will persist”

Mike Leavitt, HHS Secretary, 2006

ASEA strengthens the immune system1. ASEA supplementation makes the body’s natural

protective enzymes five times more effective

2. ASEA significantly “steps up” the production of Glutathione and Superoxide Dismutase

3. ASEA supplementation significantly improves respiratory/aerobic performance (oxygenates the body)

ASEA is the absolute key tonatural health and wellness

Glutathione (GSH) is key to cellular health

• GSH is produced by every cell in the body to block and prevent cell damage

• GSH may determine the rate of aging and susceptibility to chronic disease Blood levels of GSH drop about 17% between the

ages of forty and sixty Lack of GSH in the cells is a primary cause of faster

aging (Lang, University of Louisville)

Those with low levels of GSH are 30% more likely to have chronic disease, decreased functions,and early death (Lang, Julius, University of Michigan)

Hippocrates, the father of western medicine, lived 2,500 years ago…his

teachings still resonate

Three of his best known statements:• “Let your food be your medicine, and your medicine

be your food”• “Walking is man's best medicine”

• “Natural forces within us are the true healersof disease”

ASEA is both the food and the body’s natural forces!

The overall Health and WellnessMarket is staggering…over $800 MM in 2006

Global Health & Wellness

$189 $189 BillionBillion $643

Billion

Source; IMS Health 2006 Source; WPD SSA 2006

The addressable market is at least $30 billion

Pharmaceutical Neutraceutical

Sports Industry

ASEA dramatically improves athletic ability

• Multiple studies show improvement in VO2Max, time to Ventilatory Threshold

• Preponderance of anecdotal testimonials• All reports positive• Multiple third-party studies and articles• Multiple universities conducting studies

Bottom line: every athlete in the world will be disadvantaged if not taking ASEA!

The sports opportunity is huge,but hard to quantify (US dollars)

• The sports industry is gigantic (Over $200 billion in US alone)• The Energy Drink Market hit $5.4 billion in 2007…expected to

be $10 billion in 2010• The global Sports Drink Market is $300 Billion; North America

$147 Billion

Sources: Wikipedia; Goldman Sachs; WIKI Research

ASEA will create a whole new category“Endurance & Recovery”

The Sports industry indirectly touches countess lives…$200 Bil impact

$Billions% Cont

• Advertising $27.412.9%

• Spectator Spending 26.212.3%

• Sporting Goods 25.612.0%

• Operating Expense 23.010.8%

• Gambling 18.98.9%

• Professional Services 15.37.2%

• Medical Spending 12.65.9%

• Licensed Goods 10.54.9%

• Media Rights 7.03.3%

• Sponsorships 6.43.0%

• Facility Construction 2.51.2%

• Multimedia 2.11.0%

• Endorsements 0.9.04%

• Other 20.29.5%

500 million people have registered as participants in various sports (US alone)

Total US PopulationIs 300 million

Source: AIES/ IASE, 2004

Extrapolation based on US dataand G8 populations

• The US Sports industry is over $200 billion• The G8 nations (includes the US) Sports industry is $1 trillion• Almost 500 million people have registered for various sports

activities in the US• 2.5 billion people are participating in various sports in just

the G8 nations

G8 Nations: Canada, France, Germany, Italy, Japan, Russia,United Kingdom, United States

The potential for ASEA in just the athletic arena is mind boggling

US Athletes • US population: 300MM

• Assumption: 100MM sports participants (33%)

• 5% usage @ 1 case/ month = $600 Million/ yr

• 10% usage @ 1 case/ month = 1.2 Billion/ yr

G8 Athletes• G8 population: 1.5 Billion

• Assumption: 500 MM sports participants (33%)

• 2% usage @ 1 case/ month = $1.2 Billion/ yr

• 4% usage @ 1 case/ month = 2.4 Billion/ yr

LAG PHASE(Slow Growth)

LOG PHASE(Exponential

Growth)

STATIONARYPHASE

(No Growth)

Given the dynamics surrounding ASEA, how long will the log phase last ?

Huge markets and unprecedented demand will drive up the log phase

4. ASEA Vision

The ASEA vision is framed within the context of the

Strat-Link planning process

2

3

Industry/Market

Trends/ Implications

SWOT Analysis

Critical Issues

1

Internal Analysis

4

567

8

9

10

1112

Objective/Goals

Strategies

Strategic Initiatives

CorporatePriorities

Operating Priorities

Correlation

Competition

44

Execution

Execution

33Strategic

StrategicPlansPlans

22

Assessm

ent

Assessm

ent

11 Situation Analysis

Situation Analysis

ASEA MissionThe ASEA Mission/ Purpose:• Bless lives by helping individuals and

families improve their health, well-being and performance

• Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams

The ASEA Vision:

• Attain worldwide distribution of ASEA in record time…

• While setting a new industry standard of professional, principle-based management, and the personal development of ASEA affiliated Associates

ASEA Vision

Benchmarking Assessment…ASEA strong across all key success factors

Strong Moderate Marginal

Product Science Patents Mgmt Plan Tools/ADCompany

Competitor A

Competitor B

Competitor C

Competitor D

Competitor E

Competitor F

Competitor G

Competitor H

Competitor I

Competitor J

ASEA

ASEA is firmly committed to you and your personal development • Based on Strat-Link principles/ processes• Tiered training based on rank advancement• Entry level: “Principles and Values” and

“Fundamentals for Success” • Advanced: full gamut of personal

development

ASEA’s Strat-Link training is focused more on “become” rather than “income”

“What you get by achieving your goals is not as important

as what you become by achieving your goals”

- Zig Zigler

“If you do not feel yourself growing in your work

and your life broadening and deepening, if your task is not a

perpetual tonic to you, you have not found your place.”

- Orison Marden

Have you found your place?And are you ready to make

history with us?

Patanjali…2200 years ago!

• “When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds, your mind transcends limitations;

• Your consciousness expands in every direction; you find yourself in a new, great, and wonderful world

• Dormant forces, faculties, and talents become alive; you discover yourself to be a greater person by far than you ever dreamed yourself to be.”

ASEA is a great purpose!

The ASEA Mission:• Bless lives by helping individuals and

families improve their health, well-being and performance

• Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams

Let’s drive ASEA around the world in record time…

…and change the world

with ASEA!

Jarom Webb

Chief Financial Officer

Kurt Richards

Vice PresidentCorporate Development

Bruce Call

Vice President, Marketing

Karen Reilley

Director of Associate Support

Justin Wilson

Director of Associate Development

Chris Mastin

Director of Sales Development

James Pack

Founder & President

Kurt Richards

Vice PresidentCorporate Development

Karen Reilley

Director of Associate Support

Kevin Porter

Triple Diamond