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Presented on the 4th of March 2009
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Web3.0, mobile and the futureWhat you need to know...
Dean Russell4th March 2009
Where are we right now?
Howcan you deal with it?
Whatwill the future look like?
What am I going to talk about?
Where are we right now?
#1: Social
Where are we now
Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell's teeth. We could be here for hours. Arse, poo and widdle“
“
#1: Social
Where are we now
#2: Political
The internet makes openness in politics not only possible but unstoppable
Bill Thompson, Journalist and BBC World Service Commentator
““
#1: Social
#3: Business
Where are we now
#2: Political
Fully embracing a digital future is a must for any successful knowledge economy
Stephen Carter, the Minister for Communications, Technology and Broadcasting
““
#1: Social
#3: Business
Where are we now
#2: Political
#4: Health
Cyberchondriacs
What will the future look like?
Impact #1The wisdom of Web3.0
Key strategic considerations
Semantics is the study of meaning in communication.
Source: Wikipedia
““
1990 2008
Impact #1The wisdom of Web3.0
Key strategic considerations
Impact #2Knowing where you are all of the time
Impact #1The wisdom of Web3.0
Impact #3Commercialising your conversations
Key strategic considerations
Impact #2Knowing where you are all of the time
Web3.0 will not be FreeDean Russell, Precedent
““
Impact #1The wisdom of Web3.0
Impact #3Commercialising your information
Key strategic considerations
Impact #2Knowing where you are all of the time
Impact #4Freedom requires trust
How can you deal with it?
Rule #1Preparing for change
Key strategic considerations
Rule #2Learning to be innovative
1. Set timetable
2. Identify people
3. Learning
1. People
2. Processes
3. Mistakes
- Catch-up with now
- Not about separate mobile – its all the same
- Consider how these trends will affect your audiences
- Remember its still about people and habits
- Implement change and innovation strategies
In summary
“Life is 10% of what happens to you and 90% of how you react”
Thanks for listening... (could we have another 60 seconds please?)
We exist to make our clients more successful
““
4offices
18years
+
60peopl
e
What do we help our clients with?
– Research– Strategy– Branding– Design (print and online)– Web development– Digital marketing– Hosting– ISP
Commercial & professional services
Bluewater
Butlins
Condé Naste Johansens
E C Harris
HSBC Investments
Hill & Knowlton
International Paint
Jobsite
Liberty
LendLease
Lloyds of London
Mazars
Newmarket Racecourse
World Federation of Exchanges
Yell
Health & education
Human Fertilisation & Embryology Authority
Imperial College Healthcare NHS Trust
Institution of Occupational Safety & Health
The Information Centre
LearnDirect
Middlesex University
Oxford Brookes University
Royal Berkshire Foundation Trust
University of Cambridge
University of Southampton
Not for profit
Age Concern England
British Heart Foundation
Cancer Research UK
Crimestoppers
Leonard Cheshire Disability
Media Trust
Notting Hill Housing Group
RSPCA
Sovereign Housing Group
The Work Foundation
Public sector
Academy for Sustainable Communities
CABE
Cabinet Office
Department for Culture, Media and Sport
Essex County Council
HM Treasury
Intellectual Property Office
Islington City Council
London Borough of Camden
London Stock Exchange
National School of Government
Royal Borough of Kensington and Chelsea
Welsh Assembly Government
Westminster City Council
World Federation of Exchanges
Let us know what you think
...Thank you
www.twitter.com/dean_r
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