What Your NGO Needs to Know About .NGO, .ONG and OnGood

What Your NGO Needs to Know About .NGO, .ONG, and OnGood

Presented by:Heather Mansfield, Nonprofit Tech for Good

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Today’s Presentation

• A Brief History of the .ORG Domain

• How to Register the .NGO and .ONG Domains

• How to Use Your New .NGO and .ONG Domains

A Brief History of the .ORG Domain

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A Brief History the .ORG Domain

• .ORG was established in 1985 as the one of the Internet’s original top-level domains – along with .COM and .NET.

• .GOV and .EDU were also available, but verification was required.

• Long associated with nonprofit organizations, in truth .ORG is open to individuals, companies, and organizations of all kinds.

A Brief History of the .ORG Domain

• Early adopter nonprofit organizations and charities began registering .ORG in 1992. [Wayback Machine]

• Currently more than 11 million nonprofit organizations, charities, individuals, and companies use the .ORG domain worldwide.

Total NGOs .ORGs in UseIndia 3.3M 138,000 .ORGsUS 1.5M 5.9M .ORGsBrazil 750,000 40,000 .ORGsUK 650,000 444,000 .ORGs

How to Register the .NGO and .ONG Domains

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How to Register the .NGO and .ONG Domains

• On May 6, 2015 the Public Interest Registry launched the .NGO and .ONG domains.

• “NGO” is the widely adopted acronym for “non-governmental organization.” “ONG” is the same, except in romantic languages (i.e. Spanish, French, Italian, Portuguese, and Romanian).

• There are an estimated 10 million NGOs worldwide. Please Note: The .NGO and .ONG domains are sold bundled. You buy one, you get the other free.

How to Register the .NGO and .ONG Domains

• Register the domains to protect your .ORG brand or for .NGO/.ONG website and email communications:

Step 1. Purchase your domains from a participating registrar. The .NGO/.ONG domain costs $30-50US – but this month are only $0.99 at Name.com.

Step 2. Create an account on OnGood.ngo and complete the OnGood Validation Process. It takes 5-10 minutes and requires documentation to prove your nonprofit, charity, NGO, or ONG is legal and in good standing.

How to Use Your New .NGO and .ONG Domains

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How to Use Your New .NGO and .ONG Domains

• For those organizations that prioritize .ORG:

“Redirect” .NGO and .ONG to your .ORG website, such as savethechilden.ngo. This is free and easy to do through your domain registrar.

• For those organizations that prioritize .NGO or .ONG:

- Pick a date for launch.- Direct your website to your new .ngo or .ong

domain.- Update print materials, email signatures, etc. - Set up your .ngo or .ong email addresses.

How to Use Your New .NGO and .ONG Domains

- Create a marketing campaign to announce your new domain. Make it an opportunity to tell your NGO’s history

and success stories.

•According to the soon-to-be released 2017 Global NGO Online Technology Report:j

- “NGO” is the predominant term used in Africa (53%), Asia (52%), and Europe (31%).- “ONG” is the predominant term used in South America (35%). - “Nonprofit Organization” is the predominant term used in Australia & Oceania (49%) and North America (79%).

Conclusion

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Conclusion

• Are your first choice of the .NGO and .ONG domains still available?! Search Name.com to find out.

• You will receive notes from this presentation within the next 24 hours via email.