Tiny Paws, Big Prints: Winning online fundraising strategies for small nonprofits

@SnotForProfit @MEOWFoundation #AFPCongress

Tiny Paws, Big Prints :

Winning Online Fundraising

Strategies for Small NPOs

Our Nonprofit Division

Non-kitty things we’re discussing today

• Online donation beyond “donate now”

• Cultivating donors online

• Creating engaging social media content

• Free and low-cost online tools to make life easier!

We promised you 5 big tech trends!

You’ll learn the 5 biggest and buzziest trends that can benefit smaller non-profit organizations today.

But wait… There’s more!

First things first!

How to make a cat emoticon in ascii for Twitter

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(^-人-^)

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Super advanced …

Let’s get started!

Taking online donation beyond

the donate button!

Expand digital fundraising opportunities in

your editorial calendars

Incentivize donors with online recognition

eFlea.ca

meowfoundation.spreadshirt.com

Every organization has “alternative giving”

campaign potential …

Peer-to-peer (or “crowdsourced”)

grassroots campaigns!

Become an “inbound” expert

• Define your demographic / audience

• Create content that addresses their needs!

• Use tested keywords and headlines

• Use lots of images in your content!

http://blog.hubspot.com

Cultivating online donors!

What’s unique about

mobile web donation traffic?

Web traffic to donation pages

rises to a peak in the mornings.

Web donation traffic

Mobile visits to donation pages

rise to a peak in the evenings.

Mobile donation traffic

Your “Second Audience” is mobile

Every organization has interesting data …

Segmented communications

Prospect research using LinkedIn

“Cracking the LinkedIn Code” – Searchengineland.com

Escalation charts for donors, supporters, clients

Make your own !

Creating engaging social content

Something big on social

can happen at any time!

Allow supporters to personalize and take

ownership of your brand online

Reaching out to your community for

User Generated Content (UGC)…

…Crowdsourcing ideas

Looking for content? Swayy.co

Free & low-cost digital tools

Websites to help you visualize your data

(without a designer!)

Canva.com

Infogr.am

Piktochart.com

PowerPoint Infographic Templates

Big tips for infographics

• Consider unique or proprietary datapoints

• Produce with appropriate sizing/fonts for social networks

• Cite sources always!

• Add your name/URL/campaign logo

• Include your contact details

• DON’T OVER DO IT – Too much text kills!

What should a social “dashboard”

tool do for you?

• Remotely accessible (in the cloud)

• Offer metrics & reports

• Provide a mobile option

• Allow scheduling

• Allow multiple accounts

• Allow multiple users

HootsuiteHootsuite

Sprout Social

Sumall.com (beta)

BufferApp.com

Manage Instagram: Iconosquare

Search functions

Content Curation: Tagboard.com

Twubs.com

Great for leaders: Topsy.com

Translate your metrics: Likealyzer.com

The rise of social advertising!Big Trend

The rise of digital currenciesBig

Leveraging online video Big Trend

Free, integrated & fast !

Reaching out to your volunteers

and community members

Corporate partner or sponsor recognition

Reaching out to your corporate

partners for digital resources

Big Trend

Build social and

mobile into

sponsor/corporate

packages!

Staff Continuing Education!

Big Trend

Established Nonprofit Webinar Programs

• FrontStream Webinars

• CharityHowTo.com Webinars

• Fundraising Success Magazine Webinars

• NTEN.org Webinars

• Imagine Canada Charity Law Webinars

• Peer-to-Peer Professional Forum Webinars

Part-time programs/courses!

• George Brown College – Fundraising & Volunteer

Management – “Digital Strategies for NPOs”

• Georgian College – Fundraising Certificate – “Technology

for Fundraising”

• Ryerson University – “Marketing for nonprofits” course in

Fundraising Management program

• Humber College – Fundraising Management –

“ePhilanthropy and social media”

• ca.linkedin.com/in/ClaireToronto

• ca.linkedin.com/in/MichelleErinCaplan

Let’s stay

in touch!

Tiny Paws, Big Prints: Winning online fundraising strategies for small nonprofits

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