#Takethekit - crowdfunding production of a high-impact video aimed at teenagers. Small charities...

Sarah Birkett-Wendes, PR and Communications Manager, Anaphylaxis Campaign

@SarahBeresford9

Film making and raising money in a flash – a true story

Who are we?• National charity support those at risk from severe allergic reactions

• We bring together individuals, healthcare professionals and companies

• We provide information and support via our helpline, our website www.anaphylaxis.org.uk and social media (follow us on Twitter @anaphylaxiscoms )

• We are a patient advocate

• We provide top quality training

• We campaign for the issues that matter to those affected by severe allergies

The problem..

Background to the project –conceived August 2014

The people who made this happen

CREDITS

Director: James Lawes

Executive Producer: Helen Hadfield

Producer: Tom Ford

Creative Directors: Tony Muranka and

Peers Carter

DOP: Dom Bartels

Art director: Jerry Bland

Editor: Sacha Szwarc

Music composition: Gavin Farrell

Actors:

Hayley: Elle Petri

Ryan: Aaron Ward

Bex: Ajjaz Awad

Voiceover: Rachel Bright

How to raise the £……?

• We needed to find £30K fast…

• Crowdfunding – never tried it before, but what if it works…..

• The platform we used was Indiegogo

• We also asked people to donate directly contacting us, using our text code or sending in cheques

• Then we pushed it out on social media..

• And we waited…..

It worked! And the filming was underway

Join the debate #ACEvents

#takethekit - Key messages

• Not carrying Adrenaline Auto-Injectors (AAIs) can lead to tragedy

• Talk to your friends about your allergy and your medication so they understand and know the importance of your AAI

• Show your friends how to use the AAI if they can see you are having a reaction

• Don’t be ashamed of your allergy or your AAI. Your life is more important

• Filming completed April 2015

• Launched July 2015

• We created a separate website to host the film

• We used innovative techniques to launch including guerrilla advertising on the streets of London

• Taken up by clinics

• Plaudits from young people, parents and clinicians

www.takethekitcampaign.co.uk

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

23 September 2016

London

#CCsmallcharity

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