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Sarah Birkett-Wendes, PR and Communications Manager, Anaphylaxis Campaign
@SarahBeresford9
Film making and raising money in a flash – a true story
Who are we?• National charity support those at risk from severe allergic reactions
• We bring together individuals, healthcare professionals and companies
• We provide information and support via our helpline, our website www.anaphylaxis.org.uk and social media (follow us on Twitter @anaphylaxiscoms )
• We are a patient advocate
• We provide top quality training
• We campaign for the issues that matter to those affected by severe allergies
The problem..
Background to the project –conceived August 2014
The people who made this happen
CREDITS
Director: James Lawes
Executive Producer: Helen Hadfield
Producer: Tom Ford
Creative Directors: Tony Muranka and
Peers Carter
DOP: Dom Bartels
Art director: Jerry Bland
Editor: Sacha Szwarc
Music composition: Gavin Farrell
Actors:
Hayley: Elle Petri
Ryan: Aaron Ward
Bex: Ajjaz Awad
Voiceover: Rachel Bright
How to raise the £……?
• We needed to find £30K fast…
• Crowdfunding – never tried it before, but what if it works…..
• The platform we used was Indiegogo
• We also asked people to donate directly contacting us, using our text code or sending in cheques
• Then we pushed it out on social media..
• And we waited…..
It worked! And the filming was underway
Join the debate #ACEvents
#takethekit - Key messages
• Not carrying Adrenaline Auto-Injectors (AAIs) can lead to tragedy
• Talk to your friends about your allergy and your medication so they understand and know the importance of your AAI
• Show your friends how to use the AAI if they can see you are having a reaction
• Don’t be ashamed of your allergy or your AAI. Your life is more important
• Filming completed April 2015
• Launched July 2015
• We created a separate website to host the film
• We used innovative techniques to launch including guerrilla advertising on the streets of London
• Taken up by clinics
• Plaudits from young people, parents and clinicians
www.takethekitcampaign.co.uk
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
23 September 2016
London
#CCsmallcharity
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