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How to think about creative content

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F R A M I N G & S T R A T E G Y

How to DIY2E V E R Y D A Y T I P S

Rohan Porteous@rohjames

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@rohjames @agencysc

@rohjames @agencysc

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How to think about creative content

1

F R A M I N G & S T R A T E G Y

How to think about creative content

1

F R A M I N G & S T R A T E G Y

Aim to winthe frame.

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(Quick assumption).

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Don’t be scared.

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(You know this).

People

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Experiences

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People

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It’s not about you.

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Empathy.

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ORGAUDIENCE ISSUE

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AUDIENCE ORG ISSUE

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Experiences

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MEMBERS ORG

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ISSUE IMPACT

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Understand your medium.

Medium creates the content.

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Rise above.

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Create pathways.

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Messagingwithout ego.

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(Let it go).

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Make it human.

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@rohjames @agencysc

Break it down.

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Be clear. Say one thing.

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@rohjames @agencysc

@rohjames @agencysc

@rohjames @agencysc

@rohjames @agencysc

@rohjames @agencysc

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@rohjames @agencysc

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(Storytelling?)

Create a journey.

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Macro/micro.

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Emotional arcs.

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EXCITED

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EXCITEDNERVOUS

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EXCITED

OPTIMISTICNERVOUS

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EXCITED

OPTIMISTICNERVOUS RELIEVED

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EXCITED

OPTIMISTICNERVOUS RELIEVED

PROUD

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EXCITED

OPTIMISTICNERVOUS RELIEVED

PROUD

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@rohjames @agencysc

ANGER

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ANGER EXCITEMENT

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ANGER CALL TO ACT

Play to reality.

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@rohjames @agencysc

Know yourcreative MVP.

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Continuity Vs Chaos.

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A change is gonna come.

(Start yesterday).

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Let’s track back.

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F R A M I N G & S T R A T E G Y S U M M A R Y

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F R A M I N G & S T R A T E G Y S U M M A R Y

It’s just people & experiences. (Don’t be scared).

1

2 Understand your medium. It will guide your content.

It’s just people & experiences. (Don’t be scared).

F R A M I N G & S T R A T E G Y S U M M A R Y

Create messaging without ego. Let it go. Make it human.

1

2

3

Understand your medium. It will guide your content.

It’s just people & experiences. (Don’t be scared).

F R A M I N G & S T R A T E G Y S U M M A R Y

Create a journey. Emotional arcs keep members for the long term.

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F R A M I N G & S T R A T E G Y S U M M A R Y

4

5 Play to reality. Hold on to your creative MVP and know your brand.

F R A M I N G & S T R A T E G Y S U M M A R Y

Create a journey. Emotional arcs and elevated experiences.

Content makes up your relationship with your audience.

Treat it with respect.

Content makes up your relationship with your audience.

How to DIY2

E V E R Y D A Y T I P S

How to DIY2

E V E R Y D A Y T I P S

@rohjames @agencysc

Write a brief.

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Write a brief.(I’ve got one for you).

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Provides focus.

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Deals withemotion.

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Find your way to your audience.

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Think.Feel.

Do.@rohjames @agencysc

Barriers.

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Think. Feel.

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Coming up with the right concept.

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Start big.Be open.

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Reel it in.

Share.

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Care.

Build in your creative MVP.

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Thanks@rohjames

Thanks@rohjames

Questions@rohjames