Gits Food - ICraveFor - Case Study

#ICraveForFOODIE BUZZ

GITS FOOD

ABOUT THE BRAND• Established in 1963, Gits pioneered the convenience packaged food segment in India.

•Gits are not just the pioneers in introducing pre-packaged foods but are also amongst the first Food Product manufacturing companies in India to obtain ISO 9001 – 2008 (Quality Standard) ISO 22000 (Food safety).

•Gits offers the world's widest range of Indian flavours and delicacies fascinating in their diversity through their Ready Meals and Instant Mixes. The unparalleled tastes of Indian food are imparted by spices and seasonings unique only to India. These vary from aromatic "curry leaves" to the exotic nutmeg.

Spread awareness

about Gits Food and the kind of

products at their disposal

Connect with followers

Drive awarenessof catalogueand features

THE OBJECTIVE

1 2 3

SINGLE APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Using Current Trending Topics To Entice Participation

Solicit Followers To Participate

THE EXECUTIONSending out Teaser Tweets to create hype about the Contest

Encouraged Retweeting - Bringing in more participants, resulting in an increase in followers and

participation.

THE EXECUTION

Contest Launched - #ICraveForPosted tweets asking participants to use #ICraveFor and tweet what food they were craving for and suggesting Gits products to them.

THE EXECUTION

Extention - Introducing food categories to engage followers.

THE EXECUTION

THE EXECUTIONWinner selection - Most entertaining and creative tweets were crowned winners and were awarded Gits hampers.

Winners –1. Archit Srivastava2. Abhi Jain 3. Dilkash Shah

THE RESULTCoverage The Gits Food handle was the 4th Most popular handle in India because of this contest.

INCREASE IN FOLLOWERS 41

NUMBER OF MENTIONS 859

NUMBER OF RETWEETS 149

THE RESULT

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