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Concept Innovation 101 by Chef Bruce Lim
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D e v e l o p i n g f o o d c o n c e p t s t h a t t r u l y w o r k
IN•NO•VA•TION
noun \,i-nә-’vā-shәn\
the introduction of something new
[& relevant]
-Merriam-Webster
IN•NO•VA•TION
Activity of people and organizations to change themselves and the environment
Routine
Dominant ways of thinking
things
behaviors
standards
IN VEN TION
• New process, product or service derived from new ideas and knowledge
• Application of new knowledge which creates something new
IN N OVA TION
• Invention coupled with commercialization
• New knowledge put to productive use
WHAT DRIVES INNOVATION?
WHAT DRIVES INNOVATION?
WHAT DRIVES INNOVATION?
Fast food chain promoting Co+Creations, a collaboration with their customers on product innovation.
The Egg Minder, a collaboration of GE & Quirky.
DIY Restaurants: Project Pie
DIY Restaurants: Ramen Nagi
DIY Restaurants: 8 Cuts Burger Blends
FOOD INNOVATION SYSTEM
Ideation
Concept for consumers’ unmet needs
Blueprint
Define key product attributes & price point
Prototyping
Bring the concept alive
Consumer Testing
Produce multiple product prototypes in target market
Optimize
Continuously develop
DIFFUSION
Invention Innovation Diffusion
Result of the increase of the market share of the innovator as well as the imitation of
others
SOCIAL MEDIA
Leverage social media to drive your food innovation
LONG-TERM TRENDS
GROWTH
when and if useful innovative products become affordable to the general public
BUSINESS CYCLE BEHAVIOR
Recession cost-reducing process innovation
Boom Phase
higher-performance expensive innovative products
Too often in our organizations, we think about staffing our
innovation projects in terms of silos or departments, instead of roles that need to be filled for a
product or service to be successfully completed, launched,
and widely adopted in the marketplace.
The REVOLUTIONARY
Always eager to change things, to shake them up, and to share his or her opinion
Tend to have a lot of great ideas and are not shy about sharing them
Likely to contribute 80 to 90% of your ideas in open scenarios.
9 INNOVATION ROLES
The ARTIST
Doesn’t always come up with great ideas, but are really good at making them better
9 INNOVATION ROLES
The TROUBLESHOOTER
Comes in to help overcome the roadblocks in the great idea
They love tough problems and often have the deep knowledge or expertise to solve them
9 INNOVATION ROLES
The CONSCRIPT
Has a lot of great ideas but doesn’t willingly share them because:
a. Don’t know anyone is looking for ideas
b. Don’t know how to express their ideas
c. Prefer to keep their head down
d. All of the above
THE MA JORITY
9 INNOVATION ROLES
The CUSTOMER CHAMPION
May live on the edge of the organization
Has constant contact with the customer
Understands their needs, is familiar with their actions and behaviors, and is close as you can get to interviewing a real customer
9 INNOVATION ROLES
The CONNECTOR
He/she may hear a CONSCRIPT say something interesting and put him together with a REVOLUTIONARY
Listens to the ARTIST and knows exactly where to find the TROUBLESHOOTER that his idea needs
9 INNOVATION ROLES
The JUDGE
Really good at determining what can be made profitably and what will be successful in the marketplace
9 INNOVATION ROLES
The MAGIC MAKER
Take an idea and make it real
Can picture how something is going to be made and line up the right resources to make it happen
9 INNOVATION ROLES
The EVANGELIST
Know how to educate people on what the idea is and help them understand it
Great to help build support for an idea internally, and also help educate customers on its value
9 INNOVATION ROLES
9 INNOVATION ROLES
1. So, what kind of innovator are you?
2. Which of the roles is most scarce in your company?
3. Which roles are missing on your team?
4. What’s the impact of those missing roles?
5. How should you organize your innovation teams for success?
You have amazing people – clerks, executives, accountants, production workers. All have eyes,
brains, and hands. They all have untapped ideas. Imagine what would happen if they COLLIDED?
Why are we doing it this way?
Is there a better approach?
INNOVATION CULTURE
Culture of QUESTIONING
CULTURE OF INQUIRY
Questions you raised will be carefully considered and may trigger on-going discussion and possibly action.
You might be praised and even rewarded, just for asking it.
CULTURE OF CONFORMITY
This is the way we’ve been doing things for 20 years.
That’s just the way it is.
Around here, we except people to bring us answers, not questions.
INNOVATION CULTURE
Change perspective
Incent curiosity
Break the pattern
INNOVATION CULTURE
Culture of CURIOSITY
Take intelligent risks
Tolerate mistakes
Respect boundaries
Have the right people make the right choices
INNOVATION CULTURE
Culture of ITERATION
INNOVATION CULTURE
Culture of ITERATION
Have you ever rewarded or recognized
anyone who has TRIED and
FAILED?
It’s time to recognize
SUCCESSFUL FAILURES as a key ingredient
of success.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
Steve Jobs
INNOVATION CULTURE
Culture of CONNECTING THE DOTS
INNOVATION CULTURE
Culture of CONNECTING THE DOTS
HOW TO GET MOVING
Involve your clients
Think like a risk capitalist
Develop products differently
“To be a rock star, you have to play music people want to listen
to… and pay for.”
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