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Presentedto:
Feb.1,2017
TheProblem
• Mediocreproducequalityinsupermarkets
• Littlevarietalselection
• Longtransportation&storagetimes
• Lackoftransparencyongrowingprocess
• Wasteofunusedproduce
TheSolution
EveryoneisaFarmer GrowonDemand
CropTradingSystemVastVariety
BarleyOatsFarmsSolution• 300+CropVarieties
• 6-HourHarvesttoDoorstep
• Click,grow,deliver
• Completegrowingtransparency
• Health&EnvironmentallyFriendly
BusinessModelRenta4x4ft.plot(16crops)
$21/plotpermonth
Renta4x1ft.plot(4crops)
$6/plotpermonth
Growalacarte
$1.50DepositFixedpriceperpound
OnlineProduceMarket
Nowait,harvestedondemandPricevarieswithsupply+demand
ExtraProfit$$$
SellBack
Abandon
MarketingStrategyTargetHighPotentialGroups
EthnicCooks Vegans WholeFoodsShoppers
FarmersMarketShoppers
Sampling&FreeTrial
GrowYour2FreeSamples 2-MonthFree
RentTrial
CompetitionSupermarkets• Notasfresh• Minimalvariety• Lowcost
OnlineGrocery• Notasfresh• Minimalvariety• Convenient
FarmBoxes/CSAs• Fresher• Minimalvariety• Foodwastage
FarmersMarket• Fresher• Somevariety
OnlineFarm• Freshest• Hugevariety• Convenient
Team
• FredTzeng,Founder/CEO– Avidvegetablegrower,3yearsgrowingexperience.Environmentalist.
– Softwareengineer.BuiltBarleyOatsapplication.
– Semiconductorstartupco-founder/CTO.Builttechnology,broughtinkeypeople.$140KSBIRPrincipalInvestigator.
– Ph.D.inEECS,UCIrvine
• SeekingMarketing/SalesCo-Founder
• Seekingexperiencedfarmadvisor
Forecast
• Year1:Smalltrials,SacramentoArea– <100users(assume1ploteach)– $25Krevenue
• Year2:NorthernCalifornia– Growexistinguserusage,grownewusers– Goal:1000plots,$252Krevenue
• Year3:California– Growexistinguserusage,grownewusers,expandofferings
– Goal:12000plots,$3Mrevenue
CurrentStatus
• Webapplicationlaunched1/2017
• Within2weeks,– 750+Facebookfollowers– 80+subscriberstowebsite– 5betatrialsongoing
• Samplingcampaignunderway
Seeking…
• Feedback!• InterestedUsers
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