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Presented to: Feb. 1, 2017

Barley Oats

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Page 1: Barley Oats

Presentedto:

Feb.1,2017

Page 2: Barley Oats

TheProblem

• Mediocreproducequalityinsupermarkets

• Littlevarietalselection

• Longtransportation&storagetimes

• Lackoftransparencyongrowingprocess

• Wasteofunusedproduce

Page 3: Barley Oats

TheSolution

EveryoneisaFarmer GrowonDemand

CropTradingSystemVastVariety

Page 4: Barley Oats

BarleyOatsFarmsSolution• 300+CropVarieties

• 6-HourHarvesttoDoorstep

• Click,grow,deliver

• Completegrowingtransparency

• Health&EnvironmentallyFriendly

Page 5: Barley Oats

BusinessModelRenta4x4ft.plot(16crops)

$21/plotpermonth

Renta4x1ft.plot(4crops)

$6/plotpermonth

Growalacarte

$1.50DepositFixedpriceperpound

OnlineProduceMarket

Nowait,harvestedondemandPricevarieswithsupply+demand

ExtraProfit$$$

SellBack

Abandon

Page 6: Barley Oats

MarketingStrategyTargetHighPotentialGroups

EthnicCooks Vegans WholeFoodsShoppers

FarmersMarketShoppers

Sampling&FreeTrial

GrowYour2FreeSamples 2-MonthFree

RentTrial

Page 7: Barley Oats

CompetitionSupermarkets• Notasfresh• Minimalvariety• Lowcost

OnlineGrocery• Notasfresh• Minimalvariety• Convenient

FarmBoxes/CSAs• Fresher• Minimalvariety• Foodwastage

FarmersMarket• Fresher• Somevariety

OnlineFarm• Freshest• Hugevariety• Convenient

Page 8: Barley Oats

Team

• FredTzeng,Founder/CEO– Avidvegetablegrower,3yearsgrowingexperience.Environmentalist.

– Softwareengineer.BuiltBarleyOatsapplication.

– Semiconductorstartupco-founder/CTO.Builttechnology,broughtinkeypeople.$140KSBIRPrincipalInvestigator.

– Ph.D.inEECS,UCIrvine

• SeekingMarketing/SalesCo-Founder

• Seekingexperiencedfarmadvisor

Page 9: Barley Oats

Forecast

• Year1:Smalltrials,SacramentoArea– <100users(assume1ploteach)– $25Krevenue

• Year2:NorthernCalifornia– Growexistinguserusage,grownewusers– Goal:1000plots,$252Krevenue

• Year3:California– Growexistinguserusage,grownewusers,expandofferings

– Goal:12000plots,$3Mrevenue

Page 10: Barley Oats

CurrentStatus

• Webapplicationlaunched1/2017

• Within2weeks,– 750+Facebookfollowers– 80+subscriberstowebsite– 5betatrialsongoing

• Samplingcampaignunderway

Page 11: Barley Oats

Seeking…

• Feedback!• InterestedUsers