My A2 Media Evaluation Part 4

What have you learnt from your

audience feedback?

Section AWhen we done the first focus group screening, the vast majority of the class liked it. We

were given positive feedback on the lighting, make-up effects and sound. Although a lot of

people thought that for a gory horror film, there wasn’t enough gore. We agreed with this as

we were already planning on adding in gore later at this stage. We went on to improve this

by trying out some Adobe After Effects work with blood effects but that didn’t go too well.

The trailer was also said to be too short, and at the point of the first screening, we were

short on clips that could be used. We agreed on this and decided that we needed to make it

longer than it was (around 40 seconds at this stage). We improved this by adding in

different shots, more characters and more deaths to go with the gore feedback.

Overall for our focus group screening, out of 16 we scored 13 which we were very happy

with. The group wasn’t actually expecting to get that many from this rough cut, so that

helped us finish the rest of it.

Section BFor our last minute changes, we had a couple that had been requested that we strongly

agreed with. The main one here was the length of our trailer, we knew it was short and was

still a work in production. We added a lot more footage of scenery, text, characters and

some random deaths of zombies to make it appeal to our target audience.

We were also told that we needed more gore and with After Effects not being in our favour

we had to improvise. For this, we got one of the scream masks that are around at

Halloween and cut the pump and blood pack off. Next, we set up a camera at an angle that

would make the blood look effective and real, we would do the scene and as the victim was

dying, have them squeeze the blood pack so it shoots out. This came out much better than

anticipated and actually looked better than a few of the effects we had looked into how to

make.

With the mask being quite cheap, this

was a good thing to use for a low

production horror film as the effects came

out exactly how we wanted it.

Section C

When looking through the results of my final cuts screening, I

was quite pleased that we got such a high mark from our target

audience. With the lowest score being 7/10 I would say that the

group has achieved something good here. Our marks averaged

from 7/10-9/10 which is a great thing to see when looking at all

of the problems that occurred when creating our product.

Overall, I think that our trailer is directed specifically towards our

target audience. We can see this in the gore aspect of the

zombies whilst there is also the comedic elements involved at

certain points (Egg Shot). The audience we were aiming for

would be 16+ Males and I personally think that we have directed

it towards them quite good. The next part would be the

secondary advertising through the use of Media and other

products.

My personal aspect used in the trailer would have to be the

Make-Up effects. The person who we had doing them wasn’t

very experienced but done a lot of research into the best

materials to use. We used a variety of different techniques to get

different effects for different zombies which unfortunately didn’t

come out too well in the trailer. This links in with some of our

feedback where we were told to include more close ups.

An example of the make-up effects used.

My Finished Project – Promotional

Poster

My Finished Project – Magazine Cover

My Finished Project - Trailer

Link here in the event of technical problems.