Understanding radio

Understanding RadioLuke Smith

“Radio is the theater of the mind; television is the theater of the mindless

Steve Allen

Radio Facts

Consumers aged 12+ spend an average of 19 hours per week with radio

Radio reaches more than 236 million persons aged 12 and older over the course of a typical week

Radio has a higher penetration than television, magazines, newspapers or the Internet

Guglielmo Marconi- The Inventor Of Radio

Commercial Radio-

1973: Commercial radio joins UK airwaves, Britain's first independent radio station began broadcasting today on VHF and medium wave.

Most commercial stations serve a local or regional area and are

owned by one of three big groups which dominate the sector.

There are over 300 in the UK, mostly using FM frequencies and DAB.

Commercial Radio

Examples of Commercial Radio Capital FM Radio- 1072 Thousand Listeners Capital FM Radio network- 4,329 Thousand Listeners- 14 % increase to last years total

Real Radio Yorkshire- 298 thousand listeners- down suprisingly 4.5 %

(Smooth Radio)- 371 thousand listeners- up 24.5%

Commerical Radio as a whole Broadcasts to a 32873 thousand Listeners ! (up 2.8%)

PSB – Public service Broadcasting

Job Roles

Non Profit Radio

Key Radio Questions? How many people work in the Radio industry?

What is the breakdown of roles in the industry?

What does it mean to work on a freelance, and what percentage of the workforce work on a freelance basis?

Where are most of the workforce based geographically?

Is it essential to have a degree in media studies?

What type of roles will be available in the future, and what kind of skills are needed in radio, in a technologically advanced world