"Tap the Frog 2: Все аспекты создания мобильного хита"...

Tap the Frog 2: Creating a Hit Though Design, Community and MarketingAnton Volnykh, FounderPlaymous, Inc

Tap the Frog OriginalLaunched as Flash game with millions of players

5+ million downloads on iOS

Consistent 4.5-star rating from 10,000 individual players

Tap the Frog 2Launched February 2012 on iOS

Perfect 5-star rating from over 25,000 individual players

Top 5 game in 15 countries, no.1 across Europe

Creating the sequel

The character

The character

The gameplay

The gameplay

Ranking system

Critical acclaimPocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packed full of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk

What’s next?

Building a community

How to benefit from a community?

How to benefit from a community?

How to benefit from a community?

How to benefit from a community?

In-house ads

The results

Featured status

Advertising your app is expensive

Thank you!anton@playmous.com