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Конференция White Nights: Mobile Games Conference (http://wncong.com)
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Tap the Frog 2: Creating a Hit Though Design, Community and MarketingAnton Volnykh, FounderPlaymous, Inc
Tap the Frog OriginalLaunched as Flash game with millions of players
5+ million downloads on iOS
Consistent 4.5-star rating from 10,000 individual players
Tap the Frog 2Launched February 2012 on iOS
Perfect 5-star rating from over 25,000 individual players
Top 5 game in 15 countries, no.1 across Europe
Creating the sequel
The character
The character
The gameplay
The gameplay
Ranking system
Critical acclaimPocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packed full of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk
What’s next?
Building a community
How to benefit from a community?
How to benefit from a community?
How to benefit from a community?
How to benefit from a community?
In-house ads
The results
Featured status
Advertising your app is expensive
Thank [email protected]
