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At Think Tank Inc we are always ready with something new, some branding opportunities which meet your marketing needs well.At present we have options available for brands who want presence in Uttar Pradesh, Bihar, MP, Bengal, Punjab or Andhra Pradesh. There are various reality shows being planned for these markets. After the success of Idea Pride of UP, a singing reality show meant for the audience of UP, we are all set to launch other reality shows in Bihar, Madhya Pradesh, Punjab and Andhra Pradesh.
Citation preview
The PRIDE OF series from Think Tank
After successful implementation of
12 Days 9 City AuditionsThousands of Participations
TV
Sahara Samay UP
BIG FMBUS
UPSRTC
Local Cable
Flyers Pamphlets
Promoted Through
Idea Pride of UP Launched - 27th Aug’10 , 8 PM on Sahara Samay UP
Presents
• A stage showcasing the Singing talent of Punjab through various individuals, participating and competing on one platform.
• A show where in singers all over Punjab would be participating and competing with each other.
• Participants would be selected on the basis of auditions
• Anchor / Judges / Mentors
• Winner would be chosen by votes and judges marks
THE SHOW
The USP
• Produced and directed by those, whose brains were behind best national reality shows.
• A show for the classes and the masses
• A performance oriented show
The AIM
To present the talent of Punjab
To find the
SHOW FLOW
PRIDE OF PUNJAB
SHOW FLOW
PRIDE OF Punjab audition Invite and
Announcement Road Show
Grand Finale
Venue based Audition
ON AIR – Audition Invite
IVRS LINES OPEN FOR AUDITION
ON AIR launch of the show for 13 weeks.With Mix Performances, Voting, eliminations etc.
Canter Road Show-4 city with remaining participants between
week 8-10
“PRIDE OF PUNJAB”
• ROAD SHOW
• AUDITION & SELECTION(IVRS & Venue based Auditions )
Road Show
• A canter based road show at hotspots and market location and College campus.
• Announcement and invitation to the public to reach the venue for participating in the show.
• MC And Promoters to involve audience in fun games and activities. Ex. Sing and win.
• A Karaoke Player + Piano Player to accompany the Canter.
• Participants of the activities to sing and record there voices.
Phone Ins• IVRS Lines open for auditions.• ON AIR Promos / Aston Bands / Ticker Announcing
opening of IVRS lines, Audition Venues Audition Dates
• On Ground – Venue Based Auditions - 4 -Zones(Conducted by Bollywood Judges panel)
• Min 5 Cities in PUNJAB
• 32 participants selected– 16 boys
– 16 girls
• On Ground Canter Road Show with celebrity Participants
- 4 city tour( the same will be conducted once few of the participants becomes mini celebrity in the state. These participants will be taken to there respective zones. We will conduct a canter road show at some of the hotspots in the each town.
JUDGES
PROPOSED NAMES FOR THE JUDGES (TO BE CONFIRMED)
1. Hon’ble Srimati Kum Kum Roy Chaudhary2.Anand Milind3.Shravan Rathode4.Mohd.Aziz5.Poornima ji.6.Anuradha Paudwal7.Richa Sharma8.Shabir Kumar9.Sapna Awasthi10.Anoop Jalota
*Along with Srimati Kum Kum Roy Chaudhary we will have another one or two celebrities as Judges out of the names mentioned above
ON AIR
• Week wise phasing– Audition & selection of 32 contestants
– Various themes based performance
– Voting lines open
– Eliminations (with Judges marks & Votes)
– Semifinals
– Wild card entry
Grand Finale
Pride Of PUNJAB
• 4 contestants will go in to the finale of ‘Pride of PUNJAB’
• Final tough and challenging performance by contestants
• The ‘Pride of PUNJAB will be announced’
DELIVERABLES
Build up promotion elements
ON GROUND
Media Usage Deliverables
ON GROUND 1 AUDITIONS x 5 CITIES BRANDING
ON GROUND 2 Canter promotion X 8 cities BRANDING
ON GROUND 3 CITY TOUR x 4 LOCATIONS BRANDING
ON GROUND 4 GRAND FINALE BRANDING
Build up promotion elements
TELEVISION
Media Remarks Usage Deliverables
TV 1
Inventory on Programme (Seconds)
ORIGINAL Clients TVC 7200
REPEAT 1 Clients TVC 7200
REPEAT 2 Clients TVC 7200
TV 2 Aston bands4 bands per episode X 120 episodesX 10 secs
4800
TV 3behind the scene static branded
window1 per episodeX120 secsX
120 episodes14400
TOTAL 40800
Build up promotion elements
IN CONTENT
Media Deliverables
IN CONTENT INTEGRATIONS 1 Jump the queue passes
IN CONTENT INTEGRATIONS 2 Special IVR Lines with Promotion
IN CONTENT INTEGRATIONS 3Idea bank for wild card entry (routed
through IVR lines entry)
Build up promotion elements
PROMOS
Media Remarks Usage Deliverables
TV Promotion PROMOS
Details (Exposure)
Coming Soon 100
Vote now 250
DDT 250
Countdown 60
Tomorrow 250
Tonight 250
Build up promotion elements
OUTDOOR
Media Deliverables
OUTDOOR 1 20 billboards
OUTDOOR 2NEWS Paper Inserts/ flyers/
posters on Retail outlet of Title sponsor
OUTDOOR 3 HUMAN BANNERS
OUTDOOR 4 LOCAL TRANSPORT BRANDING
Build up promotion elements
RADIO & PRINT
Media Deliverables
Brand Name Mention + PROMOTION + PROMOS +
RJ MENTIONSRadio Partner
Build up promotion elements
ONLINE
Media Usage Deliverables
Social Media Marketing
Indian television / E4M/ AFAQS
100 Emailers to trade for sponsorships + 2 for telecast date buzz
Facebook.com
Microsite"POP-SKL" Microsite
hyperlink
ON AIR SCHEDULE
• Duration– 1 hour
• No. of weeks- 13 weeks
• No. of Episodes– 39 episodes + 1 Grand finale episode
Coming Soon
Thank You for your time and attention
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