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trabajo para marketing volkswagen
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• Volkswagen is a car manufacturer• It was created by Ferdinand Porsche• It was born in 1875 in Germany• In 1988 the production of the new
Polo arrived in Pamplona
It has 61 factories in diferent countries The biggest factory of Spain is in
Pamplona Volkswagen is constituted by brands
like Audi, Seat, Skoda…
Weaknesses
Three dealers in Navarra Long time to get spare parts The stuff cuts to save costs
Threats
Competitor is leading car sales The crisis (consumption) Lowering prices (competitors)
Strengths
Polo is the best car Service personaliced Warranty of 5 years
Opportunities
Renewal plan Discounts Hydrogen car
• Open some more dealers in Navarra
• Should hire more staff • Should take a more modern car
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