Media eval q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here in Usher’s ‘Daddy’s Home’ music video, the lyrics during this scene are – “Tonight we’re going to do a lot of sexing”, therefore this scene is enhancing the lyrics because it suggests that sexual activity is about to take place.

According to Goodwin’s theory on music videos, a music video ensures that a music video always enhances the understanding of the songs lyrics.

Here in my music video, Rihanna’s ‘Farewell’, the lyrics during this scene are – “Somebody’s going to miss you.” The facial expression on the girl emotively enhances the lyrics, therefore creating a relationship between the lyrics and the visuals.

Here, in Delilah’s ‘Breathe’, there is a relationship between the music and visuals. The music video is edited to the slow melody of the song. She also incorporates conventions of a typical R&B music video – that is, it is based on a couple, there are intimate scenes and it follows a narrative.

In my music video I conformed to R&B characteristics such as this. My music video had a main narrative aspect to it and there were intimate scenes within it.

I used mild forms of voyeurism in my music video because attractive females attract wider audiences. This is also a main characteristic in R&B music videos. Close-up shots of artists and voyeuristic shots the female body are very often used in R&B videos.

Examples of both these characteristics in R&B videos.

Rihanna’s ‘You Da One

Leona Lewis’ ‘Better in Time’

HOWEVER…

Because I was unable to film as much performance shots as was needed, I used many cameos of the artist in my music video instead. A cameo role or cameo appearance is a brief appearance of a known person in a work of the performing arts, appearing as themselves. These roles are generally small, many of them non-speaking ones doing something, expressing an emotion or simply just stopping to be noticed by the audience.

This is my music album cover. I too, have specified the title of my album

A picture of Rihanna, the artist.

I have used Rihanna’smotif/symbol rather than her actual name. I have done this because that motif fits in better with the overall design and Rihanna is an established enough artist for an audience to recognize her face and motif alone (as opposed to needing to specify her name too.)

Parental advisory sign because of the explicit lyrics included on songs.

Reviews. Where it is available.

Parental advisory because of content. Artists motif.

Record label logo.

Features. Relevant information.

Pictures. Some form of personal text.

Lyrics.x Song specifications.