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Evolution of Online Entertainment
Introducing : Eros Now
Current State of Internet in India
India is the third biggest Internet market in terms of users 100mn overall 40mn from home (11mn broadband)
30mn from cyber café 40mn Mobile internet users (30 million app downloads in one week)
India has 39 million 3G subscriptions as of Q4 2011 with 4% penetration rate and 841% YoY growth
The amount of time that an average user in India spends online is now on par to TV viewing
time at 16 hours in a week.
Usage of Internet – Penetration (%)
Online Shopping
Books
Social
Technology
Entertainment
travel
Finance
News & Info
0 20 40 60 80 100 120
India (2011)
Digital Entertainment - 5th most consumed category in India
How India Connects to Web ?
Mobile Internet in India
India has 39 million 3G subscriptions as of Q4 2011 with 4% penetration rate and 841% YoY growth
56% Smartphone Users Access Internet Multiple Times A Day 40% surf the Net at least once a day. Only 6% never use their phone for connecting to the Web (11% for
US).
Smart Phone Activity ( % )
Used an application
Browsed the Internet
Product search
Accessed a social network
Sent or read email
Watched videos on video sharing site
Read news or magazines
Looked up directions/used a map
Listened to music
Played games
0 10 20 30 40 50 60 70 80
India (2011)
Media Habits of the Consumer
Key activities of the Indian online users:
Leading Activities Networking and consumption of entertainment content
News, sports, Music and Games
3 hours - Average time an Indian net user spends on social media.
13million - Number of Indians registered on matrimonial or dating sites.
70% of Indian internet users watch online videos.
Impact of Digital Entertainment
Impact on TV:
1. Digital is enabling virtual audience participation
2. Mobile TV adoption is expected to grow
3. TV content portals
4. Wireless broadband is expected to drive the reach of digital TV
Impact on Print:
1. Internet portals and e-commerce dominate publishers digital revenue
2. Online News editions
3. Personalized News and opinions
Impact on Sports:1. Enhancing the sport through social media
2. Mobile apps and games
3. Mobile and Online live streaming
But….. Where is the highest Impact?
Impact on Radio & Music:
1. Radio Networks are using digital to extend the reach
2. Digital dominates Music industries revenue
3. Opportunities for direct to consumer mobile and online live video streaming
Impact on Films:
1. Digital Premiers with theatrical 3D innovations
2. Web-based Home Entertainment
3. Social Media to market movies
4. Licensing content for games and mobile apps.
FYE : For Your Entertainment
Whitehead defines entertainment as "what people do with their freedom" we can say that people are entertained when they are voluntarily undergoing an experience that interests them and gives them some amount of pleasure or release.
Entertainment activities :talking, gossiping; reading newspapers and books; listening to music and radio; watching movies and television; practicing sports; attending live performances of sports and arts; playing games; gambling; shopping, cooking, gardening, fishing, and other hobbies; eating, drinking, flirting, and smoking; tourist traveling, visiting museums, and going to amusement parks.
Talking and gossiping have become chat rooms, forum, discussions, social media (twitter, Facebook); reading news on the web is becoming increasingly popular with e-News editions, portals, niche news portals, columns; the previously solitary video-game experience has found new meaning in the networked game era; shopping has gigantic proportions on the web, with e-commerce and augmented by the thrills of on-line auction and web store experience.
Entertainment : : Video: : Youtube
“YouTube : The future of entertainment is on the Web”
In the next decade, 75 percent of all channels will be born on the Internet. -Robert Kyncl, Head of global partnerships for YouTube.
YouTube announced in December that it logged 1 trillion hits in 2011 and is anticipating an even bigger year ahead as more politicians and newsmakers turn to the site to distribute Web ads, speeches and weekly video casts.
All of the entertainment industry should be paying attention to Web video, predicting that soon 90 percent of Web traffic will be video.
Less clicking, more watching.
End of the day - Experience matters on the web
Remember this????
Store
Discover
Consume
Consume Across Devices & Platforms
Pyramid of Content (Indian Scenario)
Eros Now
Introducing now...
Eros International at a glance
Eros International is a world leader in theatrical production and distribution for South Asian content. It co-produces Indian film content and distributes it across theatres, home entertainment, television and new media worldwide.
A company with a 34 year history Strong Executive management Market Leader in theatrical space Largest Bollywood film library – digitized and ready Largest share of regional content, especially Tamil Films 5 out of the top 10 box office hits of 2010 were Eros movies Distribution formats – films dubbed or subtitled in 27 different
languages Distribution territories – Distribution to over 50 countries.
Eros Now: Entertainment at a click
“A Premium digital platform delivering the richest mix of Indian entertainment content largely focusing on Indian movies & music on the web, mobile and across all devices.”
Eros NowNavigate to
find your favorite
music you want and just plug-in your
headset!Provides a
fresh, uncluttered, premium, anytime, anywhere
experience!Gives you access to
over 2,000+ movies,
25,000 music videos, 100,000
music tracks and a host of
exclusive original content!
Eros Entertainment on YouTube
1 BILLION views annually & counting
22 MILLION Unique Visitors Per
Month
85 MILLION Monthly Views
9th Most Watched Channel Globally
in Entertainment Category
Eros Entertainment on Social Media
78,909
Followers
Fan following on individual
movie
Eros Now : Premium Subscription
Eros Now Premium Subscription Service:
• Enjoy unlimited movies from our 2,000+ catalogue
• Enjoy Eros Movies across devices
• Offline mode
All short form content available for free:• Music Videos• Audio Tracks• Movie related content
(behind the scenes)• Eros Original Programming
Eros Now: Competitors
Parameters
Premium environment a × a × a
Scalability a a a × aDeep interactivity a × a × ×On-demand access a a a a a“Cool” factor a × × × ×Discovery a × a × ×Original content a × × a ×Trusted editorial a × a × aMusic focused a × × × a
Eros Now is Unique by design, usability and depth of content!
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