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Selling Entertainment Online: The Future (WebWednesday Hong Kong)

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The PDF from my presentation on The Future of Entertainment Online, Web Wednesday Hong Kong, May 4, 2011, see http://gerd.fm/ksXAxK and http://search.twitter.com/search?q=%23wwv47

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@futuresagency@gleonhard

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Source: TBWA via Slideshare

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Hat tip to Kevin Kelly

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FragmentationAggregation

curation

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Urban China has the largest percent of users who watch online video via their PCs, at 97 percent, with the U.S. following at 81 percent.

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Source: Monty.de

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Source: Trendspotting.com

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Image via Flickr.com/rubicon

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Source: CEO of Macmillan UK, paidcontent.org

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Enforcing control when attraction, trust and engagement is crucial will not generate new income

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Source: my own darn iPad

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Image: Flickr.com

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Content i.e. ArtistsLabels, Publishers Advertisers

Telcos & Operators

Device Makers

Social Networks

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Image licensed from sevensheaven.nl

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Image via Flickr.com/funcheye

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Text

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Better service: fluid, clean,

safe and easy

Better interface

Social and inter-connected

Better tools

Fair and attractive pricing *

Timely & contextual

Likable

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Source: Kevin Kelly kk.org

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Current trends suggest it will overtake the U.S. market in the mid-2020s

China’s advertising market is forecast to grow by 16% in 2011, 4x the global average.

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