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A look at the Lumineers and their social media relationship
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COMM 2F00M 6.2
The Lumineers
Subborn Love
The Lumineers History
Folk rock band based out of Denver, Colorado
Band members consist of Wesley Schultz (lead), Jeremiah Fraites (drums), Neyla Pekarek (cello), Stelth Ulvang (piano) and Ben Wahamaki (bass).
Released the album “The Lumineers” on April 3, 2012
Album went Platinum in United States and Gold in Canada
Lumineer Facts- Nominated for 2 Grammy’s (did not win)Best New Artist & Best American album- “Hey Ho” is a double platinum single (sold
over 2 million copies)- Every live show in 2012 was sold out- Performed on Letterman and Conan- Played in a parking lot for fans who could
not get tickets to their sold out show
Official Website
Can easily connect to their many social media sites
Don’t worry about finding out what they are doing; join their mailing list and they will let you know
Videos and a few of their hits are available for listening and viewing
The Lumineers store with all types of merchandise available for sale.
http://thelumineers.com/
Twitter ·www.twitter.com/thelumineers
Tweets1,621Following248Followers348K
The Lumineers Verified account @thelumineers [Keep your head up/Keep your love]Denver, Co · thelumineers.com
The Lumineers on Social Media
https://www.facebook.com/TheLumineers 1.7 million Likes on Facebook 63,889 people are talking about the
Lumineers on Facebook
https://myspace.com/thelumineers They are connected to 422 people 12183 people are connected to their site
Lumineers on Instagram- Current Tour
www.instagram.com/thelumineers
On Tour (Nagoya Castle) On the way to
Dubai
Japan
Band Member – Jeremiah
Online Community
Youtube: Flowers in Your Hair www.youtube.com/watch?v=9UwabJB42ts
2.04min. 964,489 views, Added 2011, 04, 11 Youtube: Hey Ho (Official Video)
http://www.youtube.com/watch?v=zvCBSSwgtg4
3 min. 100, 359,133 views. Added 2012-03-11
Online Music blog discussing Lumineers show
http://livemusicblog.com/tag/the-lumineers/
Find your Audience•The Lumineers struggled early on in their career to find their collective sound. (2005)
•After struggling on the New York music scene, The Lumineers moved to Denver, Colorado where they found the rest of their band, along with their unique and desirable sound
•Audiences are awed by their hard work and passion
• Fans are drawn to the live, Lumineers experience
Post Meaningful sharable content
To connect with fans, the Lumineers: Post all their upcoming shows and festivals Tweet about their daily activities Discuss their engagement in charitable
endeavours Post links to other music and social sites
(e.g. Youtube, festivals, newspaper articles)
Engaging Their Fans
Link to subscribe to the mailing list Twitter & Facebook (regularly updated) Post pictures taken of tour locations, fans and venues with
comments made by band members Release new music videos on their website Allow fans to leave comments on their webpage and Facebook
page – fans can connect with other fans During concerts, members of the band will often stroll through
the crowds – engaging with their fans (even those in the cheap seats!)
What are they not doing? This band truly appears to appreciate their fans. They work hard
to connect with all their fans, and go out of their way to ensure that they have the most entertaining time while at a concert. There is not much that they are not doing to connect with fans
Push IRL
All of the social media sites for this band are interconnected. If you are visiting their Facebook site, it is as easy as simply pushing a button to be transported to their Twitter site.
Merchandise, clothing and music can be purchased via their website
Links which connect fans to iTunes, Amazon.com, and Target websites in an effort to ensure easy purchasing by the consumer
Online Music access
Download songs and videos at iTunes, Amazon.com, www.mp3mixx.com
The Lumineers by The Lumineers (2012) $9.00 Audio CD
Order in the next 33 hours and get it by Tuesday, Feb 25.
$9.49 MP3 Music Download or play now in Cloud Player.
Band Followers
The Lumineers Fan club https://www.facebook.com/TheLumineersFanClub Be a superfan! Download the The Lumineers
FANfinity app for Windows 8 for updates, more videos, upcoming concert information, artist bio and more!
http://www.fanfinityapp.com/artist/bfcb6630-9b31-4e63-b11f-7b0363be72b5/The%20Lumineers
The Lumineers Music, Lyrics, Songs, and Videos
www.reverbnation.com/thelumineers
Post Consistently
The Lumineers post on all their social media sites regularly
It is extremely easy to like this band since they make a concerted effort to connect with their fans
The Lumineers at the 2013 Grammy Awards
Thanks for looking!!
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