2012 04-23

Update Week of April 23rd

Snapshot

Operations● We are scheduling a P/T engineer for a trial

period● Began culling 16K+ email list before

implementation of the marketing strategy● Game Dojos Evaluation of RhymeCraft

Progress

● New levels of gameplay implemented● Art assets completed

Looking Forward

● We are in the process of inviting local hip hop artists to a UI/UX test session.

● On schedule to unleash RhymeCraft week of May 14

Kenric Johnson Fri 4/27/12 "I Personally Loved The Original Game And I Check Back To The Website Very Often To See if Its Back and I\'m Happy To See You\'re Taking It To The Next Level. But The First Original Was What Won Me Over. So Maybe Can We Get An Apple App That Is Just The First Game That We Can Enter Leagues Like The Original?"

Email list● To build the groundwork for a successful launch we first want to exploit resources

already at our disposal: A list of 16,000+ emails of people who enjoyed Fantasy Hip Hop.

○ Began the process of culling emails. A large number of these emails have

bounced however we have determined active addresses (click through and even immediate replies).

We hope to cut down on user acquisition costs by covering all the basics and reaching out to existing fans.

The team met with Game Dojos leaders to demo RhymeCraft. The game evoked so much enthusiasm that Fantasy Hip Hop will become the "poster company" for the accelerator.

RhymeCraft: Art & Technical Progress

The following art also represents successful technical implementation within the game.

RhymeCraft: Art & Technical Progress

Venue and artist selection.

RhymeCraft: Art & Technical ProgressUser engagement and content acquisition is powered by in game lyric submission.

RhymeCraft: Art & Technical Progress

Lyric submission is also one strategy to increase virality because players will invite friends to see their rhymes.

RhymeCraft: Art & Technical Progress● Integrated the Fantasy Radio module into

the game (a mechanic which brands all Fantasy™ titles).

● Implemented role-playing game mechanics

for earning XP and leveling up.

● Augmented the Level Selection process to be able to see where you're performing, and crowd preference which allows players to strategize.

Monetization

● First draft of In App Purchases strategy ○ New Lyrics○ New Rappers○ New Venues)