1st European Facebook Fan Parking

THE FIRST FACEBOOK FAN PARKING IN EUROPE

STRATEGY

online offline

EXECUTION

PAINTING

PRESS RELEASESent to Dutch press:

- General press- Lifestyle press- Specialized journalists- General radio- General TV- Online Press- Bloggers

BLOG POST

FACEBOOK

RESULTS

RESULTATEN – OFFLINE PRESS

Written Press:

• Het Belang van Limburg• Het Nieuwsblad• Het Weekblad• …

Radio:

• Radio 2• Studio Brussel• Q-Music

TV:

• VTM• TV Limburg• …

RESULTS – ONLINE PRESS

• De Morgen• HLN• Het Nieuwsblad• Clint• NOS• PUB• RetailDetail• Het Belang van Limburg• Zita• She• Vandaag• Dagelijks nieuws• Fashion United• Femistyle• …

RESULTS – BLOGS

RESULTS – BLOGS

More than 100 blogs mention the Facebook Fan Parking (in different languages)

RESULTS – SOCIAL: FB-Fora-Twitter-…

RESULTATEN – ONLINE PERS

RESULTS – ONLINE PRESS

More than 1000 tweets - & people still keep on tweeting.. from all over the world

& HAPPY FACEBOOK FANS!