140212 samsung smart_tv_launch_packages

Samsung Smart TVLaunch Sponsorship

Best Global Brands: 8By Interbrand

BrandFinance Global 500 (100): 2 By Brand Finance

Top 10 Lovemarks ranking: 4 By Panelteam | Saatchi & Saatchi

Top Global Meaningful Brands Index: 2By Havas Media

Most Influential Brands in the World: 7 By Ipsos

“Inspire the World, Create the

Future”

Connected

Multiscreen

Smart

TV Interactivity

EntertainmentDigital

Surprising

Smart TV Landscape

66M global

Smart TV shipments

in 2012

Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013, IHS February 2013, Informa Smart-TV Device Forecasts 2012-2017

55% of the global

television shipments are expected to be Smart TVs by

2015

31% of households

worldwide will own at least one

Smart TV in five years

time

World Leader on Smart TVs

Samsung holds

26%

of global Smart TV market

share

Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013,

The Evolution of Samsung Smart TV

2010/11 2012 2013

Improved Viewing Experience Every Year

“Smarter”

average audience

than your

Audience

80% under 50 years old

51% with

college / university

degree

84% with

higher than

average income

Cosmetics New car Financial Products

Consumer technology

Changed mobile phone network

Mobile phone handsets

48%

16%

34%

46%

28%31%

27%

4%

15%

22%

8%12%

Exposed to Smart TV

Control

and more likely to buy….

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013 & Mindshare/ Samsung SmartHub Research

Usage

78% usually

watch with family or friends

78% have

placed their Smart TV in the

living room

3people

watching together

on average

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013

170k Devices in RO

Prime Time Viewers

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013

Positive Attitude Towards Ads

61% have a positive attitude

towards Smart TV advertising

and look at ads

48% have

already interacted with ads

31% engaged in

some kind of action (e.g.

talking about the product or purchasing it)

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013

Available Actions

Ability to download and run application

Interactive landing page with multiple

video clips

Full-screen video playback

Click to Video

Click to Landing

page

Click toApplication

Dynamic Microsite

• Create a unique brand experience on Samsung Smart TV

• Details:• Menu bar • Tabs (video, gallery, info,

event)

Launch Sponsorship

•3 months duration •33% Share of Voice

•Competition Excluded

Launch Sponsorship 33% SOV

• 10.466.000 Impressions• 33.000 EUR Budget

Or • 22.000 EUR Budget*

* If the client agrees to publish the Case study with the results of the campaign

CPM Package

• 416.667 Impressions• 5.000 EUR Budget

• CPM 12 EUR • 1 month period

* If 33% SOV sponsorhips are sold the CPM campaigns will be postponed

Thank You!

Email: sales-ro@thinkdigital.net