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Samsung Smart TVLaunch Sponsorship
Best Global Brands: 8By Interbrand
BrandFinance Global 500 (100): 2 By Brand Finance
Top 10 Lovemarks ranking: 4 By Panelteam | Saatchi & Saatchi
Top Global Meaningful Brands Index: 2By Havas Media
Most Influential Brands in the World: 7 By Ipsos
“Inspire the World, Create the
Future”
Connected
Multiscreen
Smart
TV Interactivity
EntertainmentDigital
Surprising
Smart TV Landscape
66M global
Smart TV shipments
in 2012
Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013, IHS February 2013, Informa Smart-TV Device Forecasts 2012-2017
55% of the global
television shipments are expected to be Smart TVs by
2015
31% of households
worldwide will own at least one
Smart TV in five years
time
World Leader on Smart TVs
Samsung holds
26%
of global Smart TV market
share
Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013,
The Evolution of Samsung Smart TV
2010/11 2012 2013
Improved Viewing Experience Every Year
“Smarter”
average audience
than your
Audience
80% under 50 years old
51% with
college / university
degree
84% with
higher than
average income
Cosmetics New car Financial Products
Consumer technology
Changed mobile phone network
Mobile phone handsets
48%
16%
34%
46%
28%31%
27%
4%
15%
22%
8%12%
Exposed to Smart TV
Control
and more likely to buy….
Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013 & Mindshare/ Samsung SmartHub Research
Usage
78% usually
watch with family or friends
78% have
placed their Smart TV in the
living room
3people
watching together
on average
Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013
170k Devices in RO
Prime Time Viewers
Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013
Positive Attitude Towards Ads
61% have a positive attitude
towards Smart TV advertising
and look at ads
48% have
already interacted with ads
31% engaged in
some kind of action (e.g.
talking about the product or purchasing it)
Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013
Available Actions
Ability to download and run application
Interactive landing page with multiple
video clips
Full-screen video playback
Click to Video
Click to Landing
page
Click toApplication
Dynamic Microsite
• Create a unique brand experience on Samsung Smart TV
• Details:• Menu bar • Tabs (video, gallery, info,
event)
Launch Sponsorship
•3 months duration •33% Share of Voice
•Competition Excluded
Launch Sponsorship 33% SOV
• 10.466.000 Impressions• 33.000 EUR Budget
Or • 22.000 EUR Budget*
* If the client agrees to publish the Case study with the results of the campaign
CPM Package
• 416.667 Impressions• 5.000 EUR Budget
• CPM 12 EUR • 1 month period
* If 33% SOV sponsorhips are sold the CPM campaigns will be postponed
