Z34 Young Professionals Campaign

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Zone 34 Strengthening Clubs Seminar - Young Professionals Plan by Joseph Lorenzo, PR Specialist - Evanston, Illinois June 5, 2012

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Rotary Young Professionals Campaign

Joe LorenzoPublic Relations Specialist

YPC Objectives

Word of Mouth | Social Media

Create a sharable conversation

New Interactive Facebook Tab

Success Measures

Leverage strength of our clubs

• 2 district point persons appointed• 42 participating clubs from two districts (5950, 5960)• Online influencers and bloggers identified and engaged• 3 informational webinars completed• In-market event planned for August (Volunteerathon)• Post-survey scheduled for September

Minneapolis – St. Paul

• District point person appointed • Met with district leadership• Applications sent to clubs• Informational webinar with clubs TBD• In-market event TBD• Post-survey scheduled after in-market event

Miami

Followed by

Miami Media Market Contact

DG Todd Dayton (govenortodd@gmail.com)

RI Staff

(RotaryYPC@rotary.org)

Questions

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