Website Migration Project 2013

2013 Homepage Draft

Munindra KhaundJuly 18, 2013

Outline

Research

Technology

Design

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RESEARCH

College-Bound High School Students

Challenges and Opportunities

Mobile device usage

Campus website on mobile device

Mobile social media usage

If we don’t engage a prospect, they will go and start a conversation at another place.

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Carnegie Classifications 156

COPLAC

1Institutions of Higher Education

28

15

U.S. News &World Report 150+

Peer Group

Review Parameters1

Responsive WebDesign [RWD]

Mobile Updated design Template uniformity

across departments Menu architecture Campus services

Widgets News and Events Calendars A-Z Index Faculty/Student Stories Social Maps and more…

Website Review

Attributes CARNEGIE COPLAC PEER GROUP

Reviews 156 27 14

RWD 20 3 2

Mobile 11 0 1

Design 16 0 0

Template 100 17 12

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Template Uniformity

CARNEGIE COPLAC PEER GROUP

Reviews 156 27 14

Template 100 17 12

Music 79 17 11

Theatre 66 12 11

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Design and Usability Review

Undergraduate students Graduate [international] students Community member Staff

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TECHNOLOGY

“Get Relevant or Get Ignored”Eric Schmidt, Google

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The New Multi-Screen WorldUnderstanding Cross-Platform Consumer Behavior

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Pew Internet

Tablet

Adults ages 18 and older own a tablet

College graduates own a tablet

Mobile

Adult population owns a cell phone

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34%

49%

91%

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What The Heck IsResponsive Web Design?

John Polacek

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Responsive Web Design

Content Search Engine Optimization Common user experience One design, multiple platforms Complex Cost

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Admissions2

Admissions

UIS Mobile and Tablet Traffic

YEAR MOBILE TABLET

2009 0.17% 0.00%

2010 1.73% 0.00%

2011 5.24% 0.15%

2012 8.92% 2.48%

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*Sampling of Visits from Google Analytics

Screen Resolutions2

"Graphic Arrays" is about screen resolutions and aspect ratios and how these evolved over the last decades.

Aram Bartholl2013

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DESIGN

Web Design 101You are not the user.

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Web Design 101Your audience is not a monolith.

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Web Design 101It’s hard to beat good search.

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Web Design 101Nothing beats compelling content.

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Web Design 101There’s more to design than how it looks.

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Web Design 101Whitespace defines visual narrative.

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Mission Statement

“The University of Illinois at Springfield provides an intellectually rich, collaborative, and intimate learning environment for students, faculty, and staff, while serving local, regional, state, national, and international communities.”

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Our Promise

Teaching-focused Academic Experience An Abundance of Opportunities to

Collaborate A Right-sized, Supportive Community A Tradition of Educating Public Servants

and Leaders

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Reasons to Fail

1. Content Strategy– Content– Photos– Social– Stories

2. Architecture– Mobile– Navigation

3. Technology– Accessibility– CMS– RWD– SEO

4. Design– Subjective

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Content Strategy

Keyword and Metadata

Social

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84% Keywords are known entitiesuis dars, uis student email, uis housing

Usage of hashtags#UIS #UISedu

Tagging@uis.edu