VSPEC social media / Jon Newman

July 21, 2010

VSPEC Parent Education Conference

Jon NewmanThe Hodges PartnershipHodges Digital Strategies

jnewman@hodgespart.com@jonnew

Facebook.com/jonnewmanjonnewman12.wordpress.com

LinkedInGoogle: Buzz, Gmail

FOR TWO YEARS WE’VE BEEN TRYING TO ANSWER ONE SIMPLE QUESTION…

WHAT THE H%^& IS SOCIAL MEDIA?

#1.Social Media is

HUGE

Only China and India are larger.

LAST YEAR THAT NUMBER WAS A MEASLEY 150 MILLION

THAT’S MORE THAN 6X LAST YEAR’S VOLUME

That is amazing!

62% of those are on Facebook

That’s more than double last year’s volume

That’s twice as many as last year

13X MORE THAN THE LIBRARY OF CONGRESS

ONE-THIRD. The number of women ages 18-34 that check Facebook when they first wake…even before going to the bathroom

That’s 8X last year’s volume

#2.Social Media is

AWSOME

#3.Social Media is

OVER?

… but wait…WHAT? How social media be over?

#4.It’s not over…it’s just beginning.

The internet doesn’t

scare me

Moving Mainstream & Maturing

> Adoption Rates• 500 million users

• 55+ million users

• 50+ million users

> Average Age• 27

• 31

• 40+

• 37

Source: Nielsen Online, Global Index, December 2007-2008; Nielsen Global Faces and Networked Places, 2009

> Trends: •Boomers, and specifically women 54+ are the

fastest growing adopters•Globalization

3 out of 4 Americans use social technology2/3 of the global internet population visit social networksVisiting social sites is now the 4th most popular online activity—ahead of personal emailTime spent on social networks is growing at 3x the overall Internet rate, accounting for ~10 percent of all internet time Nearly 7 billion text messages are sent every day

Flicker

Geolocation

• Foursquare• Yelp• Gowalla• Where

Geolocation

• Drive traffic through rewards, both online and offline

• Drive traffic during low periods• Encourage positive reviews• Identify key customers and engage• Have fun (games, contests, etc.)

Online vs. Mobile

Is it better to have a robust website or an app?

Is my Facebook Fan page more important than my website?

Online vs. Mobile

Are my customers here? Or here?

QR Code

Listening

• Google• Twitter• Blog and blog rolls• Free trials: – Radian6– SM2

• Klout• Find key influencers• Find key conversations (blogs, forums, chats)

Engaging

• Personal• Lead with questions, links, photos, contests,

events, video, discussion topics• Don’t lead with: information repeated

verbatim from websites, newsletters, marketing collateral

• Reward Friends/Fan/Followers• Transparency while learning

Legal

• Take your lawyer to lunch• Local Resources:• Christopher Gatewood, Threshold Counsel– Chris@thresholdcounsel.com

Privacy

• Continuing blur between personal and professional

• Platforms changing on a daily basis• What is appropriate?• What is legal?

“Zuckerberg’s apparent disregard for your privacy is probably not reason enough to delete your Facebook account. But we wouldn’t recommend posting anything there that you wouldn’t want marketers, legal authorities, governments (or your mother) to see” -- Wired

Some suggestions

• Think before you “represent”• Be genuine, nice• Remember, it’s pretty permanent• Remember, it’s not really private• You are ambassadors of your organization• Consider creating rules of engagement

Measure? Really?

• Yes, really. – Followers– Friends– Contests– Polls– Events

Engagement

Resources: Radian6, Techrigy/SM2, Facebook, Twitter, The Hodges Partnership

Live “U”Broadcasting

• Webinars• Video conferencing• Online training• Web applications• Live video streaming

Advanced Virtual Meetings

•More companies are using Skype and other custom solutions to collaborate across offices

• File-sharing and instant messaging optimizes collaboration

> From Skype…

> …to Telepresence•Advanced telepresence technologies

simulate in-person meetings with high interactivity and richness

Live “U” broadcasting