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Vice President Public Relations
Club Officer Training
www.toastmasters.org
10:30 - 10:35 [ ] Review Agenda, Intro10:35 - 10:45 [ ] Group Standards, Get to know you,
Outcomes10:45 - 10:55 [ ] Fruit of Success Activity10:55 - 11:05 [ ] Why? – Moments of Truth11:05 - 11:35 [ ] Public Relations Roles and Reponsibilities11:35 - 11:45 [ ] Clear Communication Exercise11:45 - 11:55 [ ] Q & A11:55 - 12:00 [ ] Closing & Evaluation
AGENDA
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- Keep an open mind- Participate in discussion/activities- Ask for clarification if needed- Give everyone a chance to speak- Everyone is considered an equal in this
session- Please be considerate and refrain from interrupting- Cell phones are off
Group Expectations
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MemberExperience
ClubFoundation
Teamwork
Foundations
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Club Quality
The ClubMoments of Truth
ValuesClub Mission
Experiential
Learning
Self-pace
d program
Peer feedback
Mentoring
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First Impressions Membership Orientation Fellowship, Variety and Communication Program Planning and Meeting Organization Membership Strength Achievement Recognition
Moments of Truth
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Integrity Respect Service Excellence
Toastmasters’ Values
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Vice President Public Relations Role Vice President Public Relations Responsibilities Vice President Public Relations Resources
Vice President Public Relations (VPPR)
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Identify your role within the club Fulfill your responsibilities within the club and
club executive committee Find resources that help you fulfill your
responsibilities
Session Objectives
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VPPR Role
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The VPPR
Promotes the club to the community through activities that increase membership
Publishes meeting times and locations
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The VPPR
Writes a newsletter Maintains social
media sites such as Facebook, Twitter and MeetUp.
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VPPR
Transferable skills include Marketing experience Proficiency using
social media websites and applications
Sales Increased confidence
to meet the public
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The Club Meeting Outside the Club Meeting The Executive Committee
VPPR Responsibilities
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Before Club Meetings Upon Arrival at Club
Meetings During Club Meetings
The Club Meeting
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Verify that information on website and social media is correct.
Order promotional materials.
Before Club Meetings
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Distribute promotional materials. Report results of public relations efforts. Announce public relations campaigns. Solicit volunteers.
During Club Meetings
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The Toastmasters Brand
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Leader Dedicated Helpful Empowering
Brand Personality
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Publicize the Toastmasters brand. Promote the club. Maintain the club website. Join a Toastmasters-moderated social
networking website. Produce and distribute a club newsletter.
Outside the Club Meeting
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Promote membership programs. Attend club executive committee meetings. Attend other Toastmasters events. Arrange your replacement or assistance. Prepare your successor for office.
Outside the Club Meeting
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The Executive Committee
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President Vice president education (VPE) Vice president membership (VPM) Vice president public relations (VPPR) Secretary Treasurer Sergeant at arms (SAA)
The Executive Committee
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The whole is greater than the sum of its parts. Know your role. Know the roles of your teammates. Communicate your areas of strength. Take a proactive approach. Be willing to cover for another officer.
The Gestalt Approach to Teamwork
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Create a club budget Develop a Club Success Plan (Item 1111) Strategize for success in the Distinguished
Club Program Create and oversee other club committees
as necessary
Executive Committee Duties
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Provide a public relations report. Propose new promotion ideas.
Executive Committee - Your Responsibility
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How When Who What
How to Fulfill the VPPR Responsibilities
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Specific Measurable Attainable Realistic Timely
Set SMART Goals
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How will you fulfill this responsibility? When will each action be completed? Who is available to help you? What materials and resources can you use?
VPPR Responsibility Action Plan
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VPPR Resources
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Attend district-sponsored club-officer training program.
Read materials. Meet with outgoing executive committee. Meet with outgoing vice president public
relations. Meet with current executive committee. Invite one to three members to serve on
public relations committee.
Getting Started
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Review and order public relations materials. Solicit articles for website. Develop media list.
Getting Started
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Additional Resources
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www.d12toastmasters.org > Members > Public Relations > Publicity (How-To’s)
Contact: PRM@d12toastmasters.org
Marketing Workshop – Saturday Sept. 10th
Online Workshops to be announced
Resources and Follow-Up
This concludes the session.
Club Officer Training
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