Using Social Media to Build Your Business

Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr

Grow Socially/interlinkONE, Wilmington, MA

Overview

• Social & Mobile Media – generate leads and build relationships

• What’s new with social media and mobile marketing

John Foley, Jr.CEO/CMO Grow Socially CEO - interlinkONE

• Grow Socially, Inc – Support Services

• Online Marketing/Social Media• Plan, Manage, Execute and Measure

• interlinkONE – Software• Enterprise Marketing Management

system • Plan, build, manage, execute and

measure all marketing activities

John Foley, Jr. - Accolades

• Jetsetter Status on FourSquare

• Ranked #16 as a Top CMO on Twitter in 2010

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 - http://ilink.me/booksite

• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010

• Inducted into NAPL’s Soderstrom Society in 2010

John Foley, Jr. - Accolades

7,070 Followers

Overview:Walk the Talk, Learn What Needs to Be Done

• Social Media’s Impact

• Best Practices

• Prospecting 101

• Building Your Network

• What does mobile have to do with it?

Oh ya! We are getting Social…

Prospecting 101 / 2011

Prospecting 101:Define your process

• Marketing drives inquiries• Research – inquiries

• Finding them on Social Media

• Lead management• Nurture

• Engage, Offer, Follow up

• Analyze• How are we doing?

Multi-ChannelMulti-Media Campaigns

Email, Direct Mail, Social Media

Provide TargetPersonalized Direct Mail & Landing Pages

Lead ScoreHot, Warm, Cold

Marketing Automation

Prospect / Customer Pool

Inquiry / Leads in Funnel

Lead Nurture Multi Touch Campaign

starts

Automated Marketing

A. Social MediaB. EmailC. PhoneD. Direct MailE. And More

SalesCRM…

Web

Agent Calls

CRM Tool

Sale!

Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more

Measure, Adjust, Redo!

Marketing to Sales Funnel – 5 Steps

Social

CONTENT SUPPORTS NURTURING

Social Media Prospecting

• LinkedIn• Make connections• Research• Follow folks• Stay in front of your audience• Join in the conversation

• Blog • Post information and possibly comment on

their company blog• Facebook

• Find the friend!• Post the video and someone subscribes

• Twitter • Follow your prospect• Refer to website blog content• Share relevant information

• Website – Polls – Offers – CONTENT (The new King!) Sales reps need content!

Building the Network

• LinkedIn

• Facebook

• Twitter

• YouTube

• Blog

LinkedIn

• Research leads and inquiries • Keep status updated• Take part in discussions/groups• Integrate Social app’s• Register your events • Share your presentations• Share your blog• Post your work experience• Join your company’s network

Profile Plus

http://ilnk.me/6cbf

Researching a Lead or Inquiry

Learn more about them!

Begin the nurturing process!

Take Part in Discussions

• Post your updates in other Groups.

• Ask questions on topical issues of interest to the members.

• Never lose sight that it’s all about social interaction.

Announce Your Events

• It is posted on your profile• It is listed in the event directory• You can invite people to attend — all

through LinkedIn

Share Your Personal or Company Blog

Stay in front of them!

Facebook

• Connect with the prospect• Stay in front of your prospects• Post your employer • Share:

• Photos & Videos of Work Functions• Tag people who participated

• Share industry & company news on your wall• Connect & Converse • Integrate Social Networks

Company Page / refer it

Stay in Front of Your Prospects: Keep Your Wall Active with Company News

You’ll Show Up in Your Audience’s News Feed!

Share photos & videos, you can even use your phone for this!

Twitter

• Engage with prospects• Tweet consistently• Follow the prospect and their companies• Use relevant keywords and hashtags • Share relevant content – Think thought leader• Fill your bio with keywords• Don’t hard sell• Find your Prospects

Engage with Prospects- Retweet!

Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of

tweets are posted within seconds.

Fill Your Bio with Keywords

Add Prospects to List

Reminders for Social Media

• Engage – Have the Conversation

• Listen

• Share Content

• Build Relationships

YouTube

• Create your video today

• Create a company/personal channel

• Create videos for:• Describing your services• Event/Product Promotion• Various Team Members• Testimonials & Case Studies

• Tag videos with keywords

Create Your Own Channel

Make it easier for your viewers to find more videos by your company!

Tradeshow Marketing Campaign

• Pre-Event• Introducing

Yourself• What you will

promote• Where booth will

be• Your contact

information

• List reasons to visit the booth

• Show products that will be showcased at event

Tradeshow Marketing Campaign

• During Event

• Interview colleagues and industry experts

• Live footage of show

• Recap of each day

• “10 keypoints I learned today were…”

• What have people been most interested in from your company

Tradeshow Marketing Campaign

• Post-Event• Sales Reps

thanking everyone who stopped by the booth

• Recap of how successful the show was

• If you offered any contests/giveaways during show, announce the winner via video

• Great time to talk about upcoming events

Testimonials & Case Studies

Blog

• Provide useful information about your area of expertise.

• Create content that interests your potential clients. • Publish articles on a regular basis to develop a loyal

and expanding readership• Include links to a “call to action”. • New blog readers will impact your lead generation

efforts.

CRM: Online/Social Intelligence

Name:

Email:

WebSite URL:

Tools

Reminders for Social Media

• Engage – Have the Conversation

• Listen

• Share Content

• Build Relationships

• Contribute to SEO!

Getting MobileYour Prospects are on!

• 70% of daily mobile internet users use social media services including social networks, instant messenger, blogs and forums on their phones as they do on their computer

-Internet2Go.net

2010- Over 1/3 of people own smart phones

-JacobsMedia.com

“Half of US Population to use smartphones by end of 2011”-Asymco.com

What Are They Doing?

So What is Mobile Social Media?

• Social Networks on Mobile Devices

Mobile Phone Apps

• Applications to put on your Smartphone

• Managing multiple accounts

• Social Media Apps • Tools - Hootsuite

Social Media Platforms to Watch

Just as marketers are getting a handle on Facebook, Twitter, and YouTube, new supporting Social Media

tools pop up.

Users “check-in” using their location. Alerts their friends of where they are, earn badges.

What is Mobile Media Marketing

• Channel

• Media

• Network

• Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device.

• Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Why Should You Mobilize

• 250+ million Americans carry mobile phones—over 80% of the nation's population

• Source: CTIA Wireless Association

• Cell phones subscriptions will top 5 billion globally before 2011• Source: International Telecommunication Union

• 4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life

• Source: CTIA survey, Teenagers: A Generation Unplugged

• YOUR PROSPECTS ARE USING MOBILE DEVICES!

What’s a QR Code?

• 2D Bar Code• Holds more

information• Download QR Code

from App store• Print them on printed

collateral biz cards, posters and more.

QR Codes

=

+ +

Possible Connection

Connect on - www.Facebook.com/johnfoleyjrConnect with me on - www. Linkedin.com/in/johnfoleyjrFollow me on – www.twitter.com/johnfoleyjr

Prospecting…Direct Your QR Codes to Landing Page(s)

Mobile Offers

iFlyMobi.com

Types of Mobile Advertising

Mobilize your content!

iFlyMobi.com

Mobilize your content!

iFlyMobi.com

Mobile Social Media Success

1. Get going

2. Learn the Platforms

3. Establish Your Presence

4. Connect

6. Engage With Your Prospects

7. Be Creative

8. Be Prepared to Adapt

9. Mobile Optimize content if driving folks to it

Wrap Up

• Gather Your Prospects with Social Media

• Nurture Them Through the Sales Funnel

• Connect, Engage and Converse Using the Mobile Phone

Q & A / Contact Me! http://ilink.me/JR

iFlyMobi.com

QRCode