User behavioural transformation methodologies - Gregg Woodal

User Behaviour Transformation Methodologies

Gregg WoodallUniversity of Salford, UK

UserBehaviour

TransfomationMethodologies

User

User People

People are Different…Reacts to Problems by…

Searches for…

Pioneers Doing something about it themselves

Something new and exciting

Prospectors

Organising Something that feels good

Settlers Calling for someone to do something

Something that is safe

AccountantEngineer

MarketeerManager/ Project Manager

AdministratorPycologist

EU Commissioner

Behaviour

Behaviour

driven by

Beliefs or Values?

Really BelieveDo Not Believe

Belief

YesNo

Behaviour

Very ImportantNot Important

Values

YesNo

Behaviour

Conclusion:beliefs and values

are not the only driversof our behaviour

Should we just tell them what to do?

Should we just tell them what to do?

reason or sub-conscious

Is there a problem?

Do I care?

Do I know what to do about it?

Will the Solution Work?

What will my peers think of my behaviour?

sub-conscious questionsrelated to energy saving behaviour

Answering the Questions

Is there a problem?

Do I know what to do about it?

Will the Solution Work?

Answering the QuestionsInformation /Knowledge

Is there a problem?

Do I care?

Do I know what to do about it?

Will the Solution Work?

What will my peers think of my behaviour?

Answering the QuestionsInformation /Knowledge Motivation

TransfomationMethodologies

Ask Yourself “Why” First?

What is the Priority?

regulationcost savings

save the planet

competition

Public Sector

Private Sector

The Process

The Process

Plan

Do

Check

Act

Corporate Level

People Level

Two Keys to Success

Organisation People

Key #1

RelativeImportance

Incentive

Competition

Team Spirit

Ownership

Face to Face

Involvement

Libraries

Organised workshops

Sit down chat (fika)Energy Champion

Energy Data EnergyAudit

To Summarise

Issues to Consider

People are Different (and complicated)

Belief and Values are not the only Drivers of Behaviour

Try to Answer the Questions of the Sub-conscious Mind

Organisations and People have Different Priorities

Methodology

www.ict4saveenergy.eu/conference

And..remember the SAVE-Energy