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User Behaviour Transformation Methodologies
Gregg WoodallUniversity of Salford, UK
UserBehaviour
TransfomationMethodologies
User
User People
People are Different…Reacts to Problems by…
Searches for…
Pioneers Doing something about it themselves
Something new and exciting
Prospectors
Organising Something that feels good
Settlers Calling for someone to do something
Something that is safe
AccountantEngineer
MarketeerManager/ Project Manager
AdministratorPycologist
EU Commissioner
Behaviour
Behaviour
driven by
Beliefs or Values?
Really BelieveDo Not Believe
Belief
YesNo
Behaviour
Very ImportantNot Important
Values
YesNo
Behaviour
Conclusion:beliefs and values
are not the only driversof our behaviour
Should we just tell them what to do?
Should we just tell them what to do?
reason or sub-conscious
Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
sub-conscious questionsrelated to energy saving behaviour
Answering the Questions
Is there a problem?
Do I know what to do about it?
Will the Solution Work?
Answering the QuestionsInformation /Knowledge
Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
Answering the QuestionsInformation /Knowledge Motivation
TransfomationMethodologies
Ask Yourself “Why” First?
What is the Priority?
regulationcost savings
save the planet
competition
Public Sector
Private Sector
The Process
The Process
Plan
Do
Check
Act
Corporate Level
People Level
Two Keys to Success
Organisation People
Key #1
RelativeImportance
Incentive
Competition
Team Spirit
Ownership
Face to Face
Involvement
Libraries
Organised workshops
Sit down chat (fika)Energy Champion
Energy Data EnergyAudit
To Summarise
Issues to Consider
People are Different (and complicated)
Belief and Values are not the only Drivers of Behaviour
Try to Answer the Questions of the Sub-conscious Mind
Organisations and People have Different Priorities
Methodology
www.ict4saveenergy.eu/conference
And..remember the SAVE-Energy
