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design process, education, design thinking
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Crash Course in Design Thinking
Cathleen GalasUniversidad Nacional de Quilmes
Buenos Aires, ArgentinaNovember 8 ,2013
Designis Inquiry
Pay attention to the source of innovation that
is YOU
• Enable you to work more human•More iterative•More innovative
• FAST PACED• It’s going to feel
like I’m not giving you QUITE ENOUGH time to do what I’m asking you to do
TRY to…
• Trust me• Lean into the
process
• Have a bit of fun
Design Process
From the Design School at Stanford Univeristy
What is empathy?
• Immerse– Become the user
• Observe – What, how, why?
• Engage– Listen– Seek stories– Ask why– Build relationships
Design Process
Define1. To develop a deep understanding of your users
and the design space.2. To create an actionable point of view (POV) which works as the foundation for
brainstorming.
What does she need?
• Book, ladder, more books?
• DIG DEEPER
• Insights (Observation + Intuition)
Bloom’s Taxonomy
IdeateBrainstorming
One conversation at a timeGo for quantityHeadline!Build on other’s ideasEncourage wild ideasBe visualStay on topicDefer judgement: NO BLOCKING!http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf
Design Process
Prototype
Design Process
Test
Design Process
Redesign the gift giving
experience for your partner
Gain Empathy: Interview and Observe
Sample Interview/ Empathy Sheet
Empathy Interviews
• A interviews B• 4 minutes
• B interviews A• 4 minutes
Empathy RE-Interviews
• A interviews B• 4 minutes
• B interviews A• 4 minutes
3. Individual Reflectiona b 3 min, ba 3 min.
• Catalog• Inventory– The needs
• Show love• Express themselves• Be appreciated• Be important
• insight
• Unexpected nuggets– Handmade more
meaningful than store bought
– Gift giving more about them than the person they are giving it to
Reframe the Problem
4. Move 3 to 4Problem Statement
Come up with a Point of View3 Minutes
• Look at your list of needs and insights
• Plug in• Colorful language to
describe the user
• CONCISE problem statement
Sample Reframe the Problem
5. Five Minutes- sketch, as many as possible
How many did you sketch?
• Change places• A show to B your ideas• PROBES• Learning, not validation
for your ideas
• Sketches are artifacts• Not trying to have them
like it• Feedback
4 Minutes A to B4 Minutes B to A
Ideate: Generate Alternatives
Sample Ideate and Share
Iterate: 3 minutes
Build a tangible prototype for your user 10 min.
Test your prototype
Sample Build and Test, 4 min. a/b
Reflect
• 1. What are two ideas you would prototype next?
• 2. How do you feel about your point of view from step 4? Look back at your POV. Does it still fit following the feedback you got from your partner?
Sample Reflection
Reflection & Takeaways
All prototypes in center of roomEven in an hour …….Quick exposure to
DESIGN THINKING
Sample Prototypes from univesity students
Design Process/Innovation
• Focusing on your user• The goal is to focus on yourself and your
ability to innovate• Different than the way you usually work?• Innovation requires a different way of working
Work Design Team Style
• Be human-centered• Prototyping in everything you do• Get ideas OUT OF YOUR HEAD!• Test what works and what doesn’t• Be more collaborative—have more diverse
teams• Have a bias toward ACTION! Get up and try
things out!!
Discussion
• How did engaging with a real person and testing a prototype with a real person change the direction your prototype took?
Discussion 2
• What was it like showing unfinished work to another human being? This may be
unfamiliar to a lot of us. What was it like?
Discussion 3
• How did the pace feel? These were quick, iterative cycles. How did that
feel relative to how you normally work?
Design Thinking
• Iterative• Self-directed• Directed by your ideas about what you should
explore more• Based on what you learn, it informs what you
should do next
Partner Problem
• Think• What would you do with your partner now?• Gain more empathy?• Redefine problem?• Ideate more solutions?• Craft a new prototype?
• If you could take one principle, what would you infuse into your work tomorrow?
Design Process
Congrats on completing experience!
• Put what you’ve learned to work as soon as possible
• Have a heart for this creative way of working, teach others
• Forever consider yourself a student of INNOVATION and continue to invest in yourself
Thanks to the D. School, Stanford University, Palo Alto, California
for the Gift Giving Project. This is a 90 minute project that goes through
the full design cycle.
https://dschool.stanford.edu/groups/designresources/wiki/ed894/
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